First Porsche World Roadshow begins in Canada

    International driving event at Mosport plays host to 350 Porsche

    MISSISSAUGA, ON, April 15 /CNW/ - The Porsche World Roadshow, a driving
event designed to give potential customers the opportunity to drive the full
range of Porsche models, launched today at Mosport International Raceway, just
outside of Toronto. Over nine days, more than 350 prospects from around the
country will participate in challenging driving exercises that demonstrate the
on- and off-road ability of Porsche sports cars and Cayenne SUVs.
    Selected for the exclusive, invitation-only event by Canada's 12 Porsche
dealers, prospects are treated to a first-class experience. Out-of-town
visitors attend a reception and dinner at the landmark Senses restaurant in
downtown Toronto and an overnight stay at the five-star SoHo Metropolitan
    At the track, challenging driving exercises, including high-speed lane
change, autocross, racetrack laps and off-road tours show off the race-bred
ability of Porsche vehicles. Other facets of the day-long program include a
workshop on Porsche philosophy and history and a session where prospects learn
about the incredible opportunities to "custom-build" the Porsche of their
dreams, via the company's Exclusive tailoring program.
    "The Porsche World Roadshow is a large, ambitious event, but we believe
it is a very effective use of our marketing dollars," said Jasmin Rawlinson,
Porsche Canada's Director of Marketing. "Experience with the Roadshow in other
countries has proven the best way to sell Porsches is to put people behind the
wheel. This way, they experience for themselves just what makes our vehicles
so special."
    An international team of instructors, led by Ruedi Schwarz and featuring
Canadian ex-Porsche factory pilot Kees Nierop, guides up to 40 prospects a day
through the exercises and give "hot laps" at speed at the end of each day,
leaving prospects on an incredible high.
    The Porsche World Roadshow runs at Mosport International Raceway until
April 23.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Laurance Yap, Manager, Public Relations, (905)

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