First-Of-Its-Kind Neptune Memorial Reef is the Ultimate Final Destination for Canadian Snowbirds

    New Landmark "Underwater City" Off the Coast of Miami, Florida Can Be
    Your Final Resting Place

    FT. LAUDERDALE, FL, Nov. 15 /CNW/ - Now, Canadians that flock south every
winter to escape the frosty northern climes can choose to spend all of
eternity enjoying the crystal clear waters off Florida. The Neptune Society,
the largest cremation-only services company in the U.S., has launched a
revolutionary new final resting place - The Neptune Memorial Reef - that is as
much for the sake of the living and the underwater ecology as it is a memorial
for the deceased. Located 5.23 kilometres (3.25 miles) off the Miami Coast in
13.71 metres (45 feet) of crystal clear water, the Neptune Memorial Reef is a
design and engineering wonder that will attract divers, ecologists,
tourists...and those looking for a final resting place of unmatched beauty.
    The Neptune Memorial Reef is a re-creation of the legendary Lost City of
Atlantis and will be the largest and most enchanting man-made reef of its type
in the world. Covering more than 16 acres of ocean floor, the Neptune Memorial
Reef will offer room for more than 125,000 remains or keepsakes, and will be a
"living city" that will act as a catalyst for marine life to converge and
thrive. It was created by visionary Gary Levine and famed designer/sculptor
Kim Brandell with funding by BG Capital Corp., a private investment bank owned
by Canadian entrepreneur Bobby Genovese.
    An environmental and ecological masterpiece meeting the strictest
guidelines, the intricate concrete and bronze structures were by conceived by
Mr. Levine and Mr. Brandell to invite countless species of marine life into
the city. In creating this special habitat, Neptune Memorial Reef will become
a large and active marine research site, and its massive size will act as an
undersea breakwater and reduce erosion of the ocean's floor.
    Jerry Norman, President and CEO of The Neptune Society, said, "The
Neptune Memorial Reef is a first for the industry and a major step toward
creating a new way for people to honour and remember their loved ones in a
beautiful setting that reaffirms life as it promotes marine habitat and coral
growth and supports tourism. With the help of time and nature, this underwater
memorial city will become a living reef of colorful marine life and coral
growth that will hold secure the remembrances of the dearly departed for all

    The first of its kind, The Neptune Memorial Reef is:

    -   A memorial garden for the cremated remains of our dearly departed.

    -   The world's largest and most enchanting architecturally sculptured

    -   An environmental and ecological masterpiece meeting the strictest

    -   A world-class destination for divers and explorers.

    -   A place for commemorating mankind's accomplishments.

    Mr. Norman believes that changing times and changing perspectives on the
funeral experience make this an ideal time for the launch of The Neptune
Memorial Reef. "We live in a more mobile society and one that is moving away
from traditional services. Cremations now account for one-third of all funeral
services in North America and that number is expected to rise over the next
two decades. In fact, 70 per cent of British Columbians chose to be cremated.
Ashes are often scattered at especially beloved spots and can easily be
transported across the Canadian-U.S. border. The Neptune Memorial Reef
provides a natural setting for loved ones that is also an awe-inspiring
destination where family can gather, enjoy and celebrate."

    About The Neptune Society

    A leader in alternative funeral services, The Neptune Society, Inc. is
privately owned by the BG Capital Group, a leading merchant banking firm
founded by Bobby Genovese. Established in 1973, The Neptune Society and its
sister company The Trident Society are dedicated to providing consumers with a
simple, economical and dignified alternative to the traditional costly
funeral. Today, the company has 38 locations in 10 states - including
cremation facilities, sales offices, and holding facilities - and continues to
expand services throughout the United States. The Neptune Society's corporate
headquarters are located in Ft. Lauderdale, Florida. For more information on
The Neptune Society, please visit us at: or For more information on The Neptune Memorial Reef,
please visit:

For further information:

For further information: Diana Robinson, Diana Robinson & Associates,
(416) 871-5420, (519) 829-3804,

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