First Come, First Served Process Sees Win

    Organizations Sharing International Brands Names Need to Act Now

    NEW YORK, Jan. 13 /CNW/ - Telnic Limited (, the
registry operator for the new .tel top level domain (TLD), today confirmed
that Baidu Europe (, the Groningen-based automation and
web design solutions organization, had secured the rights to the
domain name, having been the first to apply for the domain name in the
trademark protected Sunrise period. Telnic also urged organizations to
seriously consider applying for them during the Sunrise period which closes on
February 2nd 2009.
    "A .tel address stands out. It's different, so it's easy to remember. Our domain will be the contact point for all our current contact
information, including telephone, fax, address, VOIP/Skype, SMS, e-mail and
Instant Messaging information," explained Paulien Wiertsema, Marketing
Director at Baidu Europe. "Baidu Europe wants to take advantage of the IP
infrastructure and emerging VOIP to link various pieces of contact data to an
easy-to-remember name like We also believe that the
domain name generate advertising and sales revenue for us."
    Justin Hayward, Communications Director at Telnic, added: "We're
delighted that Baidu Europe has secured a .tel domain for their business and
that they recognize the commercial benefits to this. Companies need to
understand that the .tel will have a global impact and can be accessed by any
device connected to the internet in any country, so trademark owners really
need to make sure they're going to be well placed with their brands in this
mobile-optimized contacts directory.
    All Sunrise applications are assessed on a first come, first served basis
where there are multiple applications for the same trademark. Validation is
conducted by an independent validation agent, Deloitte. All applications need
to be submitted through an ICANN-accredited registrar. A list of participating
registrars can be found at
Organizations with trademarks have until February 2nd 2009 to protect them
before Landrush begins on February 3rd 2009 when any individual or company can
purchase any available .tel domain.

    About Telnic Limited

    Founded in 2000, Telnic Limited is the UK-based Registry Operator and
Sponsoring Organization for the new .tel sponsored top level domain (sTLD).
    For more information regarding the .tel domain or Telnic Limited, please
visit .tel will launch to trademark holders on December
3, 2008 and everyone else on February 3, 2009.

For further information:

For further information: Jennifer Taylor, Account Supervisor, Edelman,
New York, Tel: (212) 819-4867, Email:

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