First among the big five, for the fifth time: Synovate ranks TD Canada Trust No. 1 for customer service

    TD Canada Trust scored highest in ATM banking excellence, online banking
    excellence, telephone banking, recommend to friends and family and
    overall customer service excellence among the Big 5 Banks

    TORONTO, Aug. 20 /CNW/ - TD Canada Trust has been ranked No. 1 in
customer service excellence among the top 5 banks for the fifth year in a row
by global market research firm Synovate.
    Conducted quarterly among a sample of 39,000 Canadians ended August 2009,
this year's Synovate Customer Service Index (CSI) survey ranked the top five
banks in eleven Best Banking Awards categories. TD Canada Trust was the sole
winner in five of them and shared top ranking in the rest.
    "We are very honoured to have been chosen by Synovate as number one in
Customer Service Excellence among the big 5 banks for the fifth year in a row.
The Synovate survey has long been a trusted indicator of satisfaction in our
industry and it's something we watch very closely," said Tim Hockey, Group
Head Canadian Banking, President and CEO, TD Canada Trust. "This year has been
tough for many Canadians, our customers and employees included, but our
commitment to service and the incredible dedication of our employees to our
customers has never been stronger."

    Synovate Best Banking Awards 2009

    TD was recognized as the leader in 5 categories among the big 5 banks:

    Customer Service Excellence
    Recommend to Friends & Family
    ATM Banking Excellence
    Online Banking Excellence
    Telephone Banking Excellence

    "Whether it's online, over the phone, or at a branch, customer service
will always be our first priority," added Hockey. "With the longest hours in
the country and a growing branch network, we're constantly focused on making
banking comfortable for Canadians."
    The Synovate award comes right on the heels of another major customer
service award for the bank. Last week, J.D. Power and Associates announced
that TD Canada Trust is the best in customer satisfaction among the banks four
years in a row - every year they have been measuring service in Canada.

    About Synovate

    Synovate, the market research arm of Aegis Group plc, generates consumer
insights that drive competitive marketing solutions. The network provides
clients with cohesive global support and a comprehensive suite of research
solutions. Synovate employs more than 6,700 staff across 62 countries. More
information on Synovate can be found at

    About TD Bank Financial Group

    The Toronto-Dominion Bank and its subsidiaries are collectively known as
TD Bank Financial Group. TD Bank Financial Group is the sixth largest bank in
North America by branches and serves approximately 17 million customers in
four key businesses operating in a number of locations in key financial
centres around the globe: Canadian Personal and Commercial Banking, including
TD Canada Trust and TD Insurance; Wealth Management, including TD Waterhouse
and an investment in TD Ameritrade; U.S. Personal and Commercial Banking
through TD Banknorth and TD Bank, America's Most Convenient Bank; and
Wholesale Banking, including TD Securities. TD Bank Financial Group also ranks
among the world's leading online financial services firms, with more than 5.5
million online customers. TD Bank Financial Group had $575 billion in assets
on April 30, 2009. The Toronto-Dominion Bank trades under the symbol "TD" on
the Toronto and New York Stock Exchanges.

For further information:

For further information: Kelly Hechler, Corporate and Public Affairs, TD
Bank Financial Group, (416) 982-2469,

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