Fire Up the Grill: Celebrate the 21st Annual Charity BBQ Day on Saturday, May 9, 2009!

           Join M&M Meat Shops and CCFC to help raise $2.1 million
                      for Crohn's and Colitis Research!

    TORONTO, April 14 /CNW/ - On Saturday, May 9, 2009, Canadians can help
cook up a cure! Visit any of the more than 480 M&M Meat Shops locations across
Canada to support the 21st Annual M&M Meat Shops Charity BBQ Day benefiting
Crohn's and Colitis Foundation of Canada (CCFC).
    M&M Meat Shops' franchisees, staff and thousands of volunteers from coast
to coast will grill hamburgers and hot dogs to meet the 21st Annual Charity
BBQ Day fundraising goal of $2.1 million. On May 9th, between 10:00 a.m. and
4:00 p.m., supporters will receive a hamburger or hot dog, a drink and a bag
of chips for a minimum donation of $2.50. All product and time is donated, so
every penny raised goes directly to the CCFC for its research programs. From
Friday, April 3, 2009 until Friday, May 8, 2009, Canadians can support the
initiative in-store by purchasing and signing a Charity BBQ Day Star for $2.

    Breaking Records for a Cure

    From humble beginnings, M&M Meat Shops Charity BBQ Day has grown into
CCFC's largest annual fundraising activity by any single supporter. Over the
past 20 years, M&M Meat Shops has raised more than $16.5 million for medical
research dedicated to finding a cure for Crohn's disease and ulcerative
colitis, two similar yet distinct conditions also known as inflammatory bowel
disease (IBD).
    Canada has among the highest incidence of Crohn's disease and ulcerative
colitis in the world, yet the public profile of these "taboo" diseases
continues to be low. There are more than 200,000 Canadians suffering from IBD.
It is a painful and unpredictable disorder, there is no known cause or cure
and the number of cases continues to grow. The money raised through events
such as Charity BBQ Day have allowed CCFC to fund more than $56 million in
medical research projects. Charity BBQ Day began in 1988, when Mac Voisin,
founder of M&M Meat Shops learned that Canadians suffer from IBD at an
unusually high rate. He quickly realized that he had the unique opportunity to
help raise awareness and funds for a little-known condition and a Canadian
charity. Charity BBQ Day was born and the CCFC gained both a corporate sponsor
and a public voice. Over the past 20 years, Charity BBQ Day has grown rapidly.
Last year $2,050,000 was raised and this year the goal is set at $2.1 million.
    "What began in 1988 with just a handful of stores has evolved into a
national event at more than 480 M&M Meat Shops locations across Canada. We are
celebrating 21 years of fundraising for the CCFC and Charity BBQ Day has
definitely become an expression of who we are as a company. The commitment of
our franchisees and volunteers in communities from coast-to-coast is
phenomenal and we thank everyone for their dedication," says Mac Voisin. "Our
goal is to help find a cure so that our event can become an annual celebration
of the cure for IBD."
    The success of Charity BBQ Day depends on the generous contributions of
several partners including Frito-Lay, who donate products for this event.

    $2.50 Hamburgers Help Find a Cure

    "We are extremely grateful to those who support M&M Meat Shops Charity
BBQ Day," says CCFC CEO, Dr. Kevin Glasgow. "Our 21-year-partnership with M&M
Meat Shops has made an enormous difference in our effort to find a cure for
IBD and the generous donations, combined with the hard work of thousands of
volunteers, raise a significant portion of our annual research funds in just
one day."
    Much of the money raised through Charity BBQ Day is used to help fund the
IBD Research Institute, which studies all aspects of the disease. With this
support, CCFC is:

    -   Investing in the most talented researchers
    -   Releasing study results showing the incidence and prevalence of IBD
        in Canada and the real "burden" of this disease on patients, their
        families and Canadian health care
    -   Using the research findings from this study to communicate with
        governments and other funding bodies to increase their awareness and
        support of IBD research
    -   Funding collaborations involving various researchers and research
        centres to find the cure for Crohn's disease and ulcerative colitis

    Proud Partners

    A Kitchener-based business, M&M Meat Shops opened its first store in
1980. Over the past 28 years, the chain has grown to more than 480 locations
across Canada. M&M Meat Shops offers hundreds of meal ideas for today's busy
families in just one aisle, with products ranging from succulent steaks to
delicious desserts and convenient meal ideas. For more information on M&M Meat
Shops or for tips on hundreds of meal ideas visit

    The Crohn's and Colitis Foundation of Canada (CCFC) is a voluntary,
not-for-profit, medical research foundation dedicated to finding the cure for
Crohn's disease and ulcerative colitis. The Foundation is also committed to
educating IBD patients, their families, health professionals and the general
public about the diseases. For more information about the CCFC, please visit

For further information:

For further information: or to find the store nearest you, please
contact Allison Lawrence or Ive Balins at Strategic Objectives, Tel: (416)
366-7735, Fax: (416) 366-2295, Email:

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