Findus Launches MEGAO3 Omega-3 Supplement With The David Beckham Academy Globally

    Findus Ltd. is Pleased to Announce it has Entered Into a Relationship
    Between its New MEGAO3 Omega-3 Supplement Brand and The David Beckham

    LONDON, March 29 /CNW/ -

    Healthy Investment

    As part of the Findus drive to create a healthier generation, the
company's new MEGAO3 Omega-3 supplement is joining forces with The David
Beckham Academy to help improve the nation's nutritional knowledge.


    Available exclusively on-line at the launch of MEGAO3
Omega-3 will be backed by a GBP2million campaign - which will include
investment in community sporting activities as well as traditional
    The brand will be extending its support for a healthier lifestyle by
assisting youth grass roots football including sponsoring team kits, sporting
equipment and transport initiatives in local communities.

    David Beckham commented:

    "As a young boy I attended the Bobby Charlton Soccer School with dreams
of becoming a professional footballer.
    "The experience changed my life, as I learnt from the best coaches and
got to meet football heroes such as Bobby Charlton.
    "But sports science has moved on so much since my early experiences and
at The David Beckham Academy we know that teaching children to become more
active means more than just drilling them on technical skills.
    "To maintain fitness throughout life, whether you are an athlete or not,
you need to consider a balanced diet, which is why MEGAO3 Omega-3 is a good
fit for what we teach at the Academy."

    Findus Stands Firm

    Geir Frantzen owner of Findus Ltd., says of the new launch:

    "For some time Findus food products have been moving towards a 'Clean
Pack' direction with less sugar, salt and the removal of 'E' numbers.
    "For example, the new range of food that we recently launched in
collaboration with celebrity chef Jean Christophe Novelli, is completely free
of artificial colours, additives or preservatives.
    "We believe that, as manufacturers, we have a vital role to play in
making the world a healthier place and the launch of MEGAO3 Omega-3 further
underlines this ethos."
    He adds: "We firmly believe in the benefits of fish oils and we also know
that not enough people are incorporating them into their diets.
    "This is why we, at Findus, have taken the decision to launch this
extremely pure and toxin-free form of Omega-3 to help improve the nation's

    True Sea Purity

    Available exclusively over the internet, Findus MEGAO3 Omega-3 is based
on a 100-year-old recipe and provides essential Omega-3 fatty acids in small,
easy to swallow capsules thanks to the company's unique extraction process(*).
    Manufactured using Omega-3 from oily fish, as opposed to the ubiquitous
cod liver oil, Findus MEGAO3 Omega-3 contains some of the purest forms of
these marine fatty acids available - and the most readily absorbed too.
    The new product is also one of the few that can boast being 100% from the
sea. The capsule shells are made from fish gelatine (most capsules are made
from animal gelatine), thereby combating concerns over toxins that are found
in many oily fish, because the Omega-3 in the Findus supplement is taken from
fish meat, not the liver, making it purer.
    All the fish used in the manufacture of MEGAO3 Omega-3 are from
sustainable sources and fully traceable and, as if that wasn't enough, Findus
MEGAO3 Omega-3 capsules provide vitamins A, D & E as the antioxidants in these
vitamins help maintain the freshness of the oils with the added bonus of
providing further health benefits to the consumer.

    Notes to Editors:

    -   (*)Findus manufactures Findus MEGAO3 Omega-3 using a 100-year-old
        Norwegian recipe, using 'fat' mackerel and herrings caught in the
        Antarctic Sea

    -   Findus MEGAO3 Omega-3 is obtained by refining fish oil in natural
        triglyceride form, using alcohol to detach the three fatty acids
        present, (including DHA and EPA), from glycerol; Findus MEGAO3
        Omega-3 is then double distilled to re-attach the glycerol, ensuring
        that the oil returns to its natural and most bio-available
        triglyceride form

    -   Findus MEGAO3 Omega-3 oils are presented in triglyceride form - the
        highest quality and most body-ready available on the market

    -   The Findus MEGAO3 Omega-3 capsules provide vitamins A, D & E as the
        antioxidants in these vitamins help maintain the freshness of the
        oils whilst also providing further health benefits to the consumer

    -   General well-being accounts for 65% of all reasons for taking a
        supplement; the average person taking a supplement is 1.4 times a
        week. Adults 45+ account for 70% of the supplement market compared
        with 44% of all foods. Only half of the individuals who claim to be
        concerned about their vitamin and mineral intake actually do
        something about it

    About The David Beckham Academy:

    -   The David Beckham Academy is the largest sporting facility of its
        kind in Europe comprising two indoor full sized third generation
        pitches and an extensive series of facilities featuring state of the
        art classrooms, dining hall, on site medical centre and individual
        boys and girls changing facilities. Targeted at all ability levels,
        The David Beckham Academy in London has welcomed in excess of
        15,000 boys and girls aged 8-15yrs through its doors since
        November 2005, with over 10,000 attending free of charge. For further
        information, please visit

    About Findus:

    Findus has a presence in Norway, Sweden, Finland, UK, France, Spain,
Germany, Denmark, Czech Republic, Slovakia, Hungary, Thailand and Australia,
employing around 3,000 people with a turnover of approximately EUR800 million.
In April 2005 ownership of Findus Ltd. was transferred from EQT, to the
private ownership of Geir Frantzen, previously a senior manager at Swedish
parent company Findus AB. Geir Frantzen has 16 years in the fish and fish oil
market. For more information on Findus Ltd. please visit


For further information:

For further information: photography or samples please contact: Zara
Reid, Rose Reid Media, T: +44(0)-5600752008, E:

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