NEW YORK, April 9 /CNW/ - Fila Korea Ltd. and its holding company Global
Leading Brands House (GLBH) announced today its new executive management team
Yoon-Soo (Gene) Yoon, Chairman and CEO of Fila Korea, who led the
acquisition along with sportswear industry veteran and former Fila CEO Jon
Epstein, will become Chairman of GLBH and Fila. He has been associated with
the Fila brand since 1984 when he served as the company's first footwear
sourcing agent in Korea.
In 1991, Mr. Yoon launched the subsidiary Fila Korea where he built a
successful network of franchise retail stores. The subsidiary was sold in 2003
to Sport Brands International which bought all of Fila's global operating
In 2005, Mr. Yoon purchased a long-term license for Fila in Korea from
Sport Brands International. Today, with more than 500 total points of
distribution including 300 franchise stores, Fila ranks as one of the top
sportswear brands in Korea.
Mr. Epstein, 52, played a pivotal role in facilitating the Fila sale to
Fila Korea and GLBH. With more than 30 years experience in the athletic
footwear and apparel industry, he has served in senior sales and management
roles with adidas, Fila and Le Coq Sportif. In his new capacity, Mr. Epstein
will oversee global product development, sales and marketing for the brand. He
will also serve as the company's President of Fila USA, Inc.
Joining Mr. Yoon and Mr. Epstein as President of GLBH and Fila is Y.C.
Cho who most recently served as President of Fila Korea. Mr. Cho will relocate
from Seoul, Korea to Sparks, Md. where the company's U.S. operations are
based. In his new capacity, Mr. Cho will oversee global operations and finance
for the company.
Under the leadership of Mr. Yoon and Mr. Epstein, Fila will emphasize its
strong heritage in the sportswear category in traditional country club sports
including tennis, golf and ski. In that regard, the company plans to maintain
and expand its affiliations with world class professional athletes and events.
Additionally, the company will leverage its strong equity in the athletic
footwear category as a fashion-forward, athletically inspired lifestyle brand
targeting a core 18-34 year old consumer who aspires to urban culture.
In consummating the Fila purchase, Mr. Yoon stated, "Having been
affiliated with Fila for so many years, we are proud to have the opportunity
to lead such a distinguished brand." Added Mr. Epstein, "Fila has tremendous
upside potential and we are very excited about its future."
Established in Italy in 1911, Fila is a leading manufacturer of footwear
and apparel for sport and leisure that has developed excellent brand
recognition by marketing products with a high design and style content that
are endorsed by professional athletes from around the world.
For further information:
For further information: PERRYBURCH Sports & Entertainment Marketing
Howe Burch, 410-522-3365 Email: email@example.com