FIGHT FASHION FATIGUE! Advice for the mature woman

    TORONTO, June 17 /CNW/ - If you're a woman over 40, you're probably tired
- tired of fashion trends designed for girls young enough to be your daughter;
trends that seem to appear and disappear overnight. Once women reach a certain
age, most experience fashion déjà vu...the feeling that, from the top of their
shoulder pads to the tip of their stilettos, they've seen it all before. Busy,
accomplished women need to dress for success. But sifting through mounds of
fashion magazines to discern what suits their bodies and their lifestyles can
be confusing and frustrating.

    Women over 40, take heart. Now there's a way to fight fashion fatigue.

    Wardrobe consultant Janice Rosen has launched a brand new fashion blog,
<a href=""></a>, full of witty observations and advice for women
who want to stay stylish. Rosen, a fashion world veteran with a background of
helping hundreds of women, now dissects the latest trends and offers wardrobe
tips specifically catering to mature women.
    Rosen's expertise lies in helping busy women find their personal style.
Beginning with a Closet Rehab session, she weeds out what simply doesn't work,
and creates new looks from existing pieces. A personal shopping trip is
designed for each woman, with one ultimate goal - to develop a style that
leaves the client looking and feeling her best.
    "Women over 40 are tired of being ignored by the fashion world," says
Rosen. One of her biggest beefs? Footwear. Shoe shopping can be a harrowing
experience for the modern, middle-aged woman. Current fashion photos of young
models in business suits paired with heavy, strappy platforms are a turnoff
for women, who may have "been there, done that", back in the '70's. These
women have earned their place in the boardroom, and want to convey that
success as part of their personal style. Neither platforms or towering
stilettos are suitable. Many say they're left out of the loop when faced with
the alternative - conservative, "sensible shoes" that make them look and feel
matronly. They want to remain fashion forward, and exude confidence and style.

    Rosen's mission is to lead women to discover their personal power from
    the outside in. To learn how women over 40 can adapt fashion trends to
    who they are now, visit

    Janice Rosen is a Toronto wardrobe consultant specializing in overhauling
wardrobes for busy women, 40+. For more information or interviews, please
contact her at: E-mail: Phone: 416-500-0029

For further information:

For further information: Janice Rosen, Phone: (416) 500-0029, E-mail:, Web:

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