Claro Perú becomes the fifth América Móvil subsidiary to launch Claro
Messenger IM solution
Synchronica has a group-wide framework agreement to deploy the service
across all 17 América Móvil subsidiaries, targeting 217-million
High prepaid adoption and low Smartphone penetration in Peru makes Claro
Messenger an important tool for churn reduction
ROYAL TUNBRIDGE WELLS, UK, Jan. 19 /CNW/ - Synchronica plc
("Synchronica" or "the Company") (AIM:SYNC; TSX VENTURE:SYN) the
international provider of next-generation mobile messaging services,
announces that Claro Perú has become the fifth subsidiary of the
América Móvil group to launch Claro Messenger, a mobile IM (instant
messaging) service powered by Synchronica's hosted IMPS platform.
Synchronica is in the process of deploying this mobile IM solution
across all 17 of América Móvil's subsidiaries as part of a group-wide
framework agreement which was signed earlier this year. The agreement
provides Synchronica with a growing recurring revenue stream to one of
the largest and most important mobile markets worldwide. Once
fully-delivered, all 217-million América Móvil customers will be able
to subscribe to Claro Messenger.
Mobile IM as a consumer solution, in tandem with an operator-provided IM
community, enriches the value-added service (VAS) portfolio and reduces
churn, because users tend to become highly dependent on their IM
identity, and do not want to lose this by moving to another network
operator. Churn reduction measures are popular where mobile network
operators have a high proportion of prepaid users.
According to the ITU Statistics Database, prepaid tariff plans are
highly popular in Peru because of their perceived low cost. Smartphone
ownership accounts for just 2 percent of the country's general urban
Claro Perú subscribers can register for the service by visiting the
dedicated Claro Messenger website: http://www.ideasclaro.com.pe/claro-messenger, or by navigating to the Msngr icon in the WAP menu of their phones.
"Eighty percent of all mobile subscribers in Peru are younger than 45
years of age," says Juan Cueva, Claro's VAS Manager. "Claro Messenger
is ideal for our market because younger users tend to embrace
alternative ways of communicating with each other, and our
Claro-branded instant messaging community does exactly that."
Carsten Brinkschulte, CEO of Synchronica, added: "With a high prepaid
base and low Smartphone penetration, Peru is exactly the type of market
that Synchronica thinks of when we develop our award-winning products.
Claro Peru is now the fifth subsidiary of América Móvil to launch our
'churn busting' Claro Messenger solution, and we're certain that it
will prove to be a highly popular addition to their value added
About Claro Perú
CLARO Perú is a subsidiary of América Móvil, S.A.B. de C.V. [BMV: AMX]
[NYSE: AMX]. [NASDAQ: AMOV] [LATIBEX: XAMXL], the leading provider of
Mobile Communications in Latin America with presence in 18 countries in
the American Continent and more than 206 million mobile users.
We want to be the first and greatest mobile network operator in Perú.
Reach the leading position in the national market of mobile telephony in
order to exceed our financial and growing objectives of our
In order to achieve these objectives we must anticipate the needs of our
clients and overcome the service expectations of our customers.
Generating the welfare, personal and professional development of our
staff, always connected with the development of our local community.
Synchronica plc is a leading developer of next-generation mobile
messaging solutions. Mobile Gateway, Synchronica's flagship product,
provides push email, synchronization, instant messaging (IM), and
social networking services to any mobile phone currently in use.
Synchronica's patented transcoding engine uses advanced streaming to
download email attachments and can dramatically reduce the consumption
of network bandwidth by as much as 90 percent.
Mobile operators and device manufacturers from emerging and developed
markets rely on Synchronica's white-labelled product for providing mass
market messaging services across the entire customer base, diversifying
revenues and reducing churn.
Headquartered in England, Synchronica also maintains a development
centre in Germany and the Philippines in addition to a regional
presence in Canada, the USA, Hong Kong, Spain, and Dubai. Synchronica
plc is a public company traded on the AIM list of the London Stock
Exchange (SYNC) and the Venture Exchange of the Toronto Stock Exchange
(SYN). For further information, please visit www.synchronica.com
The foregoing information may contain forward-looking statements
relating to the future performance of Synchronica plc. Forward-looking
statements, specifically those concerning future performance or
results, are subject to certain risks and uncertainties, and actual
results may differ materially from Synchronica's plans and
expectations. These plans, expectations, risks and uncertainties are
detailed herein and from time to time in the public filings and
announcements made by Synchronica, including those made with AIM, a
market of the London Stock Exchange, with the TSX Venture Exchange or
with securities regulators. Synchronica does not assume any obligation
to update or revise its forward-looking statements, whether as a result
of new information, future events or otherwise.
Neither TSX Venture Exchange nor its Regulation Services Provider (as
that term is defined in the policies of the TSX Venture Exchange)
accepts responsibility for the adequacy or accuracy of this release. No stock exchange, securities commission or other regulatory authority
has approved or disapproved the information contained herein.
SOURCE Synchronica plc
For further information:
|Synchronica plc |
| || || ||Carsten Brinkschulte, CEO |
Angus Dent, CFO
Nicole Meissner, COO
| || || ||+44 (0) 7977 256 406|
+44 (0) 7977 256 347
+44 (0) 7977 256 412
|TMX | Equicom || || || ||Craig MacPhail || || || ||416 815 0700, ext. 290|