FIFA, EA and PlayStation Kick off FIFA Interactive World Cup 2008



    EA and Sony Computer Entertainment Europe (SCEE) are this year's
presenting partners for the only FIFA-sanctioned global interactive football
challenge

    LEIPZIG, GERMANY, August 22 /CNW/ - FIFA, the world's governing body of
football, Electronic Arts Inc (NASDAQ:   ERTS) and Sony Computer Entertainment
Europe (SCEE) today announced the new season of the FIFA Interactive World Cup
(FIWC), the world's only officially FIFA sanctioned global football gaming
competition. Sony joins EA as new presenting partner for the tournament, in
which participants from around the world compete with EA SPORTS FIFA 08 on the
PlayStation(R)3 (PS3(TM)). The FIWC launches with a new format, designed as a
season-long experience mirroring the real world of football. The announcement
was made today at the Leipzig Games Convention.

    The fourth edition of the FIWC kicks off in October 2007 and will
culminate in the Grand Final in Berlin's Sony Centre in May 2008. This year,
players can compete at one of more than 20 physical FIWC 08 Qualifier Events
across the globe or online via the PLAYSTATION(R)Network in over 25 countries.
In May 2008, 32 finalists will compete to be crowned FIFA Interactive World
Player, rewarded with an invitation to the FIFA World Player Gala along with a
USD 20,000 cash prize. Registration opens today at www.FIFA.com/FIWC

    "To be associated with the world's leading games publisher, EA, and one
of the most respected organizations in the world, FIFA, is very exciting for
us," said Simon Rutter, VP Sales & Marketing for SCEE. "With the added realism
that PS3 brings to FIFA 08, we have every belief that now is the time to truly
make an impact with the FIFA Interactive World Cup. We're looking forward to
PS3 fans helping to make the tournament every bit as iconic for gamers as the
real FIFA World Cup is for football fans."

    Matt Bilbey, Senior Director, Sports Marketing, EA said "The FIFA
Interactive World Cup has become a firm fixture in the diaries of many
football fans and gamers around the world and we'll be there to bring them a
season full of great competition with FIFA 08 on the PlayStation 3. With FIFA
08, EA Sports is delivering the sensations of being on the real FIFA World Cup
football pitch, so football gamers in every geography better start
practicing!"

    "The FIFA Interactive World Cup is a great way to bring together football
gamers and the wider football community. With the introduction of the new
format, we have taken yet another big step towards establishing the FIFA
Interactive World Cup as the world's leading football gaming competition, just
like the FIFA World Cup is for football on the field of play", says FIFA
Executive-Member Chuck Blazer.

    EA SPORTS(TM) FIFA 08 for the PLAYSTATION3 offers a football experience
that matches the complexity, finesse and beauty of the real-world game. FIFA
08 features a new, organic building-block system that enables players to
combine tricks and skill moves together to recreate signature moves from the
real-world superstars or define their own style of play.

    In addition, FIFA 08 features a true next-generation ball-striking engine
that re-creates the drama and unpredictable nature of shooting, the
award-winning Interactive Leagues online gameplay and the inclusion of 620
licensed teams, 30 leagues, and more than 15,000 players.

    For the complete event schedule and to keep the finger on the pulse of
the FIFA Interactive World Cup please go to: www.FIFA.com/FIWC.

    About Sony Computer Entertainment Europe Ltd.

    Sony Computer Entertainment Europe (SCEE), based in London, is
responsible for the distribution, marketing and sales of PLAYSTATION(R)3,
PlayStation(R)2 and PSP(TM) (PlayStation(R)Portable) software and hardware in
102 territories across Europe, the Middle East, Africa and Oceania. SCEE also
develops, publishes, markets and distributes entertainment software for these
formats, and manages the third party licensing programs for the formats in
these territories.

    Since the launch of PLAYSTATION 3 in Europe on 23 March 2007 and the end
of March 2007 over 1.6 million units have been shipped across the SCEE
territories, over 5.5 million globally. Between its European debut on 24th
November 2000 and the end of March 2007, over 44 million PlayStation 2
consoles have been shipped across the SCEE territories, over 117 million
worldwide, making it one of the most successful consumer electronic products
in history. Between its European debut on 1st September 2005 and the end of
March 2007, over 8 million PSP systems have been shipped across the SCEE
territories, with over 25 million shipped worldwide since its Japanese launch
in December 2004.

    More information about PlayStation products can be found at
www.playstation.com or visit the Virtual Press Office at
www.scee.presscentre.com.

    PLAYSTATION, PlayStation and the PlayStation logo are registered
trademarks of Sony Computer Entertainment Inc. PSP is a trademark of Sony
Computer Entertainment Inc. All other trademarks are property of their
respective owners.

    About EA

    Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded in
1982, the company develops, publishes, and distributes interactive software
worldwide for video game systems, personal computers, cellular handsets and
the Internet. Electronic Arts markets its products under four brand names: EA
SPORTS(TM), EA(TM), EA SPORTS BIG(TM) and POGO(TM). In fiscal 2007, EA posted
revenue of $3.09 billion and had 24 titles that sold more than one million
copies. EA's homepage and online game site is www.ea.com. More information
about EA's products and full text of press releases can be found on the
Internet at http://info.ea.com.

    EA, EA SPORTS, EA SPORTS BIG, and POGO are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.

    About FIFA

    For more than 100 years, the Federation Internationale de Football
Association, founded on 21 May 1904 in Paris and better known as FIFA, has
continued to provide the essential leadership role to the international
football family. Headquartered in Zurich, Switzerland, the eighth FIFA
President, Joseph S. Blatter guides the organisation today with a commitment
to the evolution of FIFA as a modern and dynamic association. The basis of the
world's football family is formed by FIFA's members. From the founding seven,
the family has today grown to 208 affiliated football associations, also
organised into six confederations spanning the globe.

    FIFA's worldwide activities go well beyond its various competitions, such
as the world's biggest single-sport event, the FIFA World Cup(TM). In football
development projects such as the FIFA GOAL Programme as well as in corporate
social responsibility activities (including the Football for Hope movement to
support through football social and human development) FIFA makes material,
financial and promotional contributions to develop the game and make the world
a better place. For the Game. For the World. To find out more about FIFA and
its initiatives please check out www.FIFA.com.




For further information:

For further information: SCEE Sony Computer Entertainment Europe Ltd
Nick Sharples (nick_sharples@scee.net) or Nick Caplin (nick_caplin@scee.net)
Tel: + 44 207 859 5301(5349) Fax: + 44 207 859 5036 or Electronic Arts Bettina
Munn (bmunn@ea.com) Tel: +41 22 316 1327 or FIFA FIFA Media Department Tel. :
+41-43/222 7272 Fax: +41-43/222 7373 E-mail: media@fifa.org

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