Festival Arcadia merges fashion and videogame industries with "Virtually Fashionable" - November 8, 2008

    10 Quebec designers outfit Lara Croft for Tomb Raider: Underworld

    MONTREAL, Oct. 28 /CNW Telbec/ - In conjunction with Festival Arcadia, a
Virtually Fashionable evening will be held at 9 p.m. on Saturday, November 8,
at the Society for Arts and Technology (SAT). For this world first event that
merges the fashion and videogame industries, ten of Quebec's best-known
fashion designers are creating costumes for famed videogame icon Lara Croft.
Two of these outfits will be incorporated into Lara's official wardrobe as
downloadable content for Tomb Raider: Underworld post launch. At the show,
Bodybag by Jude, Complexgeometries by Clayton Evans, Denis Gagnon, Helmer,
Marie Saint Pierre, Philippe Dubuc, Tavân & Mitto, Travis Taddeo, Valérie
Dumaine and Yso will unveil designs that have been made specifically for the
heroine's upcoming new adventure.
    Attendees of Virtually Fashionable will get to see the designs on real
life and virtual models as they strut down the catwalk to music mixed by event
sound designer Frigid. After the show, a jury that includes Cynthia Cooper,
Curator of the McCord Museum, Herby Moreau, host and journalist, Stephane Le
Duc, Editor of Dress to Kill Magazine, and Sandrine Belleteste, fashion
consultant, will decide on one outfit that will be incorporated into Lara's
official wardrobe, with the designer taking home a $3,000 purse. A second
outfit will be chosen by the public and both will be made available for
download via Xbox LIVE(R) (Marketplace for the Xbox 360(R) video game and
entertainment system from Microsoft(R)) so gamers will have the chance to play
through the entire Tomb Raider: Underworld experience in a new award-winning
    "With the upcoming launch of the new Tomb Raider: Underworld game, we are
sure this event will provide Quebec designers with international exposure,"
noted Festival Arcadia producer François Décarie. "This unique event will give
the public a good sense of how intimately the fashion arts are linked to the
video and multimedia creation industry."
    The event is an initiative of the SAT and Festival Arcadia in
collaboration with the Dress to Kill magazine, the City of Montréal, the
Government of Québec and the McCord Museum. Tickets for the Virtually
Fashionable evening are on sale for $25 on Ticketpro. For additional
information about Festival Arcadia, please visit the website at


    Festival Arcadia is the most important public video game event in Canada.
The Festival Arcadia has for mission to bring together fans of the digital
culture, both novices and experts alike so they can discover the fantastic
world of interactive entertainment while fostering contacts and communication
among participants, in an environment that is worthy of the industry. Arcadia
is a universe where fun is the only possible outcome.


    Founded in 1996, the Society for Arts and Technology (SAT) is a
transdisciplinary centre dedicated to research, creation, production,
presentation, education and conservation in the field of digital culture. It
brings together creators who work with digital technologies, fostering
collaboration among diverse artistic and scientific disciplines, establishing
partnerships with industry and educational institutions and promoting its
members at home and abroad.


    Eidos Interactive Ltd, creators of some of the world's leading videogame
properties, consists of several development studios including Crystal
Dynamics, IO Interactive, Beautiful Game Studios and Eidos Montreal, plus
sales and distribution offices in Europe and the US. The Group has a valuable
portfolio of intellectual property including: Tomb Raider, Hitman, Deus Ex,
Championship Manager and Just Cause. Eidos Interactive Ltd is part of SCi
Entertainment Group Plc (SEG).
    Tomb Raider: Underworld (C) Eidos Interactive Limited 2008. Tomb Raider,
the Tomb Raider logo, Eidos and the Eidos logo are trademarks of Eidos
Interactive Limited. Published by Eidos Interactive Limited. Co-published in
North America by Eidos, Inc. and Warner Bros Home Entertainment, a division of
Warner Bros. Home Entertainment Inc.

For further information:

For further information: Amély Tremblay, Morin Relations Publiques,
(514) 289-8688, ext. 226, amely@morinrp.com; Alexandra Graveline, Morin
Relations Publiques, (514) 289-8688, ext. 229, alexandra@morinrp.com; Source:
Festival Arcadia

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