Feld Entertainment Chooses Open Text's Artesia Digital Media Group to Streamline Global Business Processes

    Artesia Digital Asset Management Solution to Manage all Workflows and
    Brand Assets in One, Secure Location

    CHICAGO, IL, March 20 /CNW/ - Open Text(TM) Corporation (NASDAQ:   OTEX,
TSX: OTC), the largest independent provider of enterprise content management
(ECM) software and solutions, today announced that Feld Entertainment, the
world's leading producer of live family entertainment, has selected Open
Text's Artesia Digital Asset Management solution (Artesia DAM) to streamline
business processes and manage all marketing and brand assets - such as photos,
logos, posters and videos - worldwide within an intuitive Web-based system.
    With thousands of domestic and international performances each year, Feld
Entertainment required a solution that would manage the countless number of
brand assets associated with each performance and venue. Additionally, the
organization required a solution that would be flexible and easy to use for
show promoters across the country and internationally. Previously, Feld
Entertainment had in place a digital asset management system that promoters
found difficult to use, resulting in users creating ad-hoc methods for
requesting and managing marketing materials. This left the company with the
challenge of trying to get their arms around a multitude of disparate
processes and assets across the globe.
    "In order to effectively support our clients, we needed a system that
offered more flexibility to search, view and retrieve assets, which are core
to our operation," said Patty McGoughran, Director of Business Solutions in IT
for Feld Entertainment Inc. "Artesia DAM will enable our promoters to easily
upload, store and access all brand assets, while empowering them to quickly
and efficiently kick-off a workflow to request additional assets as needed."
    With Artesia DAM in place, Feld Entertainment will be able to efficiently
manage all brand assets and standardize the now disparate processes and
workflows all within a secure, central Web-based system. Promoters and other
users will be able to collaborate on various projects and share information
regardless of their location. Additionally, users will be able to
automatically upload and store large files such as photos of characters,
stands, and uniforms; videos, logos, and all other branding assets; as well as
arena and venue maps; and scanned documents, such as contracts from other
divisions. Check in and check out features with locking and version control
capabilities will give users confidence in knowing they are always using the
most recent versions, while custom search functionality will allow Feld
Entertainment to use keyword and natural language queries to look for assets
based on content, metadata, and taxonomies.
    "The amount of digital content that we have continues to grow and so will
the number of brands and expressions of those brands that we need to manage,"
McGoughran continued. "When we have a photo shoot we take thousands of
pictures and due to the number of shows that Feld Entertainment produces it is
crucial that we manage those digital assets and we are confident that the
Artesia DAM system will allow us to reach our goal."
    Feld Entertainment expects to have the DAM system up and running by the
end of April after which they will look to integrate it with other strategic
corporate applications to further extend the value of digital asset
    "Feld Entertainment is taking a significant step to ensure the ongoing
integrity of its valuable brands," said Scott Bowen, President of Open Text's
Artesia Digital Media Group. "Gaining control over its corporate identity
allows Feld Entertainment to focus on what's most important - providing their
customers with quality entertainment."

    About Feld Entertainment Inc.

    Feld Entertainment, Inc. is the worldwide leader in producing and
presenting live entertainment experiences that lift the human spirit and
create indelible memories, with millions of people in attendance at its shows
each year. Feld Entertainment's productions have appeared in 50 countries and
on six continents to date and include Ringling Bros. and Barnum & Bailey(R),
Disney On Ice, Disney Live! and Doodlebops Live! For more information, please
visit www.feldentertainment.com.

    About The Artesia Digital Media Group and Open Text

    Open Text(TM) is the world's largest independent provider of Enterprise
Content Management software and solutions. For more information, go to
www.opentext.com. The Artesia Digital Media Group is a leader in enterprise
Digital Asset Management (DAM) solutions that help information-intensive
companies more efficiently manage and deploy their rich media content. For
more information about The Artesia Digital Media Group, go to:

    Safe Harbor Statement Under the Private Securities Litigation Reform Act
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    This news release may contain forward-looking statements relating to the
success of any of the Company's strategic initiatives, the Company's growth
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For further information:

For further information: Richard Maganini, Open Text Corporation, (847)
267-9330 ext.4266, rmaganin@opentext.com; Stephanie Dodge, Open Text
Corporation, (519) 888-7111, x2429, sdodge@opentext.com; Brian Edwards,
McKenzie Worldwide, (503) 577-4583, briane@mckenzieworldwide.com

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