Feature Rich - Fujifilm introduces the FinePix A150

    NEW FinePix A Series - Affordable and Easy-to-use Entry-Level Digital
    Camera Perfect for First Time Buyer

    MISSISSAUGA, ON, Feb. 4 /CNW/ - Fujifilm is pleased to introduce its new
entry level 'A' series compact camera - the FinePix A150 - affordable,
easy-to-use and ideal for anyone attracted by high performance and simplicity.
Featuring a wide range of features including: a 10 megapixel sensor, a total
zoom of 17.1x - 3x optical zoom combined with a 5.7x digital zoom, high
sensitivity of ISO 1600 for low-light situations, and Face Detection
technology, the FinePix A150 continues the success of the hugely popular

    Easy to Use

    When economic times are tough, many people appreciate a camera that is
easy on the wallet, high on performance and user-friendly, but don't want to
be confused by too many functions and settings. Fujifilm's NEW FinePix A150
provides simple functions, but highly-effective technology and great image
quality, all in a slim and stylish body. The Fujifilm FinePix A150 is the
ideal compact camera for families, grandparents and kids alike, or for anyone
who is looking for their first digital camera.

    Quality Features

    This camera is extremely easy to use, but no compromises have been made
on functionality. The A150 features 10 megapixels that allow users to make
enlargements up to 16x20. It also features high sensitivity up to ISO 1600 so
that even in challenging low-light conditions, such as cloudy and rainy
weather, the image quality still shines through. Fujifilm's famous Face
Detection technology ensures that facial features remain sharp and beautifully
exposed while automatically removing red-eyes. The FinePix A150 also includes
Picture Stabilization technology to avoid blurry and fuzzy images and a high
quality Fujinon 3x optical zoom lens. With an added 5.7x digital zoom,
combined they offer an impressive and versatile 17.1x total zoom range
designed to get you closer to any subject - no matter how far away you are.
This new A Series camera comes with a large high-resolution 3" LCD Screen -
making it easy to navigate through the camera menus and view your best photos
in playback.

    14 Scene Modes

    Fujifilm includes 14 useful pre-programmed scene modes that automatically
select the appropriate shutter speed, exposure and white balance to best suit
the scene and guarantee the highest picture quality possible. In addition to
pictures, you can also create your own movies with sound. The A150's QVGA
Movie Mode enables users to create their own 30 frames per second video clips
in camera.

    The Perfect Travel Camera

    The FinePix A150 makes the perfect travel camera by using popular SD/SDHC
Memory cards and 'AA' batteries that are available in practically all hotels,
airports and cruiseships around the world. You never have to worry about
missing those vacation shots again with the FinePix A150.
    The FinePix A150 is expected to be available in Canada April 2009 at a
suggested retail price of CDN $149.99

    Features at a glance:
    -   10 Megapixels
    -   3x zoom and 5.7x digital zoom - total zoom range of 17.1
    -   Face Detection technology with AUTO Red-eye removal - software based
    -   ISO 1600 sensitivity
    -   Picture Stabilization (Anti-blur) mode
    -   Micro Thumbnail View
    -   Movie Mode with sound
    -   Powered by two 'AA' batteries
    -   14 scene modes
    -   3" High Resolution LCD screen
    -   21.7mm thin

    About FUJIFILM Canada Inc.

    FUJIFILM Canada Inc. is a wholly owned subsidiary of FUJIFILM Corporation
of Tokyo, one of the world's leading imaging and information companies.
FUJIFILM Canada is based in Mississauga, Ontario, with regional offices in
Montreal and Vancouver. A leader in the development of technologies that
provide the back bone for state-of-the-art Imaging, Graphic Arts,
Photofinishing and Recording Media products, FUJIFILM Canada stands proud as a
proven solutions-provider. For more information, visit www.fujifilm.ca.

    All product and company names herein may be trademarks of their
    registered owners.

For further information:

For further information: For media requests, please contact: Jennifer
Stein - APEX Public Relations, Phone: (416) 924-4442 ext. 227,

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