The Leader in Persuasive Content Applications Focuses on Ease of Use and
Rapid Deployment in Content Server 7
MINEOLA, N.Y., April 11 /CNW/ - FatWire Software, the leading provider of
content management and delivery solutions for deploying persuasive Web sites
and applications, announced today the general availability of FatWire Content
Server 7, the latest release of its award-winning Web Content Management
"With Content Server 7, FatWire is breaking new ground by putting content
management capabilities into the hands of anyone involved with eBusiness
initiatives, making it even easier for them to design and deliver engaging,
persuasive online experiences," said John Murcott, Vice President, Products
and Strategy at FatWire. Content Management for Everyone means that:
-- Casual content contributors can create, modify, and arrange content
without learning new tools, and without even realizing they are using a
content management system.
-- Marketers can gain more ownership and control of the Internet channel
and online experiences by defining personas and segments, tailoring the
delivery of content to site visitors, and analyzing visitor behavior in real
-- Companies can now facilitate bi-directional communication over the
Internet by enabling site visitors to create user-generated content in the
form of comments, reviews, ratings, and discussion forums. With the rise of
social media and Web 2.0, the importance of site visitors to the expansion of
the content ecosystem has risen dramatically.
-- Developers and administrators, freed from doing work better done by
business experts, can focus on rapidly deploying new initiatives and enhancing
existing site functionality, further improving the ROI gained from using the
Content Server platform.
Content Server 7 delivers Content Management for Everyone through several
new and enhanced features in its suite for creating persuasive online
experiences. Content Server now has three interfaces that are designed to
accommodate the different usage patterns and types of users in an
-- The Insite interface is streamlined for use by anyone who wants to
manage content and page layout from within the actual pages of the site. In
this WYSIWYG environment, users can add/remove/re-sequence content on a page,
preview content changes, drag and drop page components, and invoke workflow
-- The Dash interface is designed for the frequent business user who
wants intuitive, streamlined access to the content tasks performed every day.
Users can create, compare and translate content for different locales and
languages. Enhanced full-text search across all types of content makes it easy
to find content that already exists.
-- The Advanced interface for power users and developers should be
familiar to anyone who has used the software application.
Anyone that uses Web 2.0 sites is familiar with using tags as an
incredibly easy way to group, organize, and get quick access to the most used
content. Content Server 7 brings the concept of tags to content contributors
and editors. Tags are user defined, so each user can choose tags that make
sense to them. The same tag can be applied to different types of content,
allowing you to group content any way you want, such as by campaign, project,
or day of the week.
FatWire's Content Server 7 allows companies to easily expand their web
presence into global markets, while never having to worry about keeping
different language versions of content synchronized. Multilingual support is
built directly into the data model, so that any content can be translated into
multiple languages. This greatly reduces language translation costs and
complexity, while ensuring consistent branding across regions.
Content Server 7 now has enhanced full-text search to provide faster
access to content that users want to edit or copy, while reducing the chance
of recreating content that already exists. Content of different types can be
fully searched at one time, using familiar keywords and metadata. Companies
can more easily repurpose existing content for multiple sites and channels.
FatWire Content Server 7 is available immediately. If you would like to see a
demonstration of the new user interface, please visit www.fatwire.com or
About FatWire Software
FatWire Software is the leading provider of content management and
delivery solutions for deploying persuasive Web sites and applications. The
company's Content Server platform gives business users complete control over
the creation and presentation of content, and provides a scalable architecture
for dynamic content delivery and multi-site deployment. Unlike other Content
Management products that focus on simply getting content under control,
FatWire's solutions enable organizations to put content to work by delivering
highly-targeted experiences to customers, partners, and employees. FatWire's
more than 450 customers include some of the largest and most-respected
organizations in the world such as J.P. Morgan Chase, Sony, Radisson/SAS,
European Space Agency, and Bank of China. Founded in 1996, FatWire is
headquartered in New York and operates offices throughout North America,
Europe, and Asia-Pacific. For more information about FatWire Software's
award-winning products and services, visit www.fatwire.com.
For further information:
For further information: FatWire Software Diane LoBiondo, 516-328-9473