MONTREAL, Jan. 31 /CNW Telbec/ - Leading Canadian retailer in the
fashion industry, Dynamite brings forth its innovative and fashion
forward side through three key interactive marketing initiatives for
its 2011 spring campaign, starting January 31st.
Having acquired solid expertise within the mobile domain, the company
has pushed the boundaries further by launching a QR code. Dynamite has
teamed up with Cossette to develop an interactive platform whereby the
QR code, when captured via intelligent phone, provides exclusive access
to the spring 2011 behind-the-scenes video. The platform also further
engages the customer by offering her an opportunity to win instant
prizes throughout the duration of the campaign. The QR code will
appear on store windows nationwide, on the brand's seasonal brochure,
on the Dynamite Facebook page, and in ads placed in the March issue of
Loulou and Flare magazines.
To further drive interactivity with its customer base, Dynamite is also
partaking in a beta project with Facebook®. Facebook Deals will allow
Dynamite customers to connect with the brand, and be rewarded with
exclusive perks. Between January 31st and February 3rd, customers who check-in to Facebook Places when entering Dynamite
stores will be able to redeem a $10 off any purchase applicable to
their immediate transaction. The first 5,000 Dynamite customers to
check in with their iPhone or through their smartphone on www.touch.facebook.com will receive the offer.
The last component of the spring campaign seeks to enhance customer
engagement via the launch of Dynamite's quest to find brand ambassadors
nationwide. Dynamite is looking to connect with young women who are
passionate about the brand, and who embody the spirit of the brand
muse. The ambassadors' role will be to share their brand affinity
within the scope of their own communities, and maintain a dialogue with
Dynamite teams in the course of a one year term. Applicants will have
to post a "Haul video" on a Dynamite micro-site page, and of course,
display their passion for the brand. (http://ambassador.dynamite.ca)
"These initiatives represent innovative ways for the Dynamite brand to
connect with the customer. We drive experiences that engage our
customers through different channels, and continuously seek new ways to
interact with her. These interactive platforms allow us to take it to
a whole new level", says Ariane de Warren, Marketing Manager for the
The Dynamite spring campaign will be launched online and in stores
across Canada as of January 31st.
With more than 95 stores across Canada, Dynamite is well-known for their
trendy, feminine and affordable fashions that combine exclusive sexy
styles with the best fits and fashion forward styles to create looks
that easily go from office to a chic night on the town or an
adventure-filled weekend. To find out more about Dynamite and their
current styles, visit www.dynamite.ca.
About Groupe Dynamite:
After 35 years in the fashion business, Groupe Dynamite has successfully
launched some of the most renowned fashion brands in Canada. This
spirited group creates, designs, markets and distributes from its Head
Office located in Montreal, Quebec. It operates more than 260 stores in
Canada and the United States and employs more than 4,500 people. A
passionate team continues to lead the expansion in Canada, the United
States, and abroad.
Facebook® is a registered trademark of Facebook Inc.
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available
at http://photos.newswire.ca. Images are free to accredited members of the media/
SOURCE GROUPE DYNAMITE INC
For further information:
Amélie Provost, Public Relations Coordinator, Groupe Dynamite