Family OnDemand to launch on Cogeco Cable

    First On Demand channel for Family Channel will offer all of the current
    Disney hits together with Canadian series favourites free to subscribers

    TORONTO, March 4 /CNW/ - Astral Media's Family Channel today announced
that it will launch its first on-demand service on Cogeco Cable on March 4,
2008. The new service will offer a minimum of 30 hours of programming from
Disney, including Hannah Montana and The Suite Life of Zack and Cody, together
with popular Canadian series such as Life With Derek and Naturally, Sadie.
Family OnDemand will also offer entertaining and educational programming from
Playhouse Disney, enabling young children and their families to enjoy such
series as Mickey Mouse Clubhouse and My Friends Tigger and Pooh whenever they
want. The titles offered on Family OnDemand will be offered to Family Channel
digital subscribers at no additional cost so kids can watch their favourite
shows as often as they choose.

    "Viewing habits and viewer expectations have changed, especially among
kids and tweens. This service reflects this change incorporating our best
programming with the power of on-demand technology," Joe Tedesco, Vice
President and General Manager, Family Channel and Playhouse Disney. "One of
the key advantages to this service is that we have on-demand rights for all of
our viewers' current favourites. So whether it's Hannah Montana and Cory In
The House or Little Einsteins and Handy Manny, kids of all ages will now be
able to find what they want when they want on Family OnDemand."

    Family OnDemand offers a minimum of 30 hours of programming, refreshed
weekly, including: hit Disney movies and series such as Hannah Montana, The
Suite Life of Zack and Cody and Kim Possible; and popular Canadian series such
as Life With Derek and the new series The Latest Buzz. The service will also
feature Playhouse Disney series such as Mickey Mouse Clubhouse, Handy Manny
and Franny's Feet. Leveraging the latest in on-demand technology, this free
service enables viewers to take control of their viewing and order from a
comprehensive roster of Family Channel and Playhouse Disney titles, all with
the pause/rewind/fast-forward capabilities of a DVD player.

    Family Channel is a premium, commercial-free network offering the best in
family television entertainment in 5.6 million homes across Canada. Dedicated
to celebrating family life and providing a fun experience for all, Family airs
a unique mix of series, movies and specials, with a large portion of
programming supplied by Disney. Visit us at
    Family Channel is an Astral Media Television Network. Astral Media is a
leading Canadian media company, active in specialty and pay television, radio,
outdoor advertising and iMedia. Astral Media's solid and dynamic presence in
the country's major markets rests on its commitment to offer a unique
combination of high-quality, targeted media for all its audiences.

    For artwork and series information, visit

For further information:

For further information: Scott Campbell at (416) 956-8648 or

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Family Channel

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Astral Media Inc.

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