On-air, on-demand and online gives viewers multiple ways to watch Disney
Original Movie starring Demi Lovato and Jonas Brothers
TORONTO, June 4 /CNW/ - Astral Media's Family Channel brings Camp Rock
online to Family.ca, rounding out the multi-platform experience for this
sizzling summer song-and-dance Disney Channel Original Movie. Two days after
Family Channel's highly anticipated broadcast on Friday, June 20 at 8 p.m.
ET/PT, Camp Rock fans can relive all the fun when the movie goes broadband on
Monday, June 23 at 8 p.m. ET at Family.ca. For those who just can't wait,
Family Channel's SVOD player, Family OnDemand, is offering an early look at
the movie starting Tuesday, June 17. The Camp Rock fever continues on Friday,
July 4 at 7:30 pm ET/PT, with the premiere of Camp Rock Rock-Along, a special
version of the film that prompts audiences to sing along.
"Camp Rock is going to kick off a huge summer for Family Channel
viewers," said Joe Tedesco, Vice President and General Manager, Family
Channel. "More and more kids are watching Family programs online, and we're
excited to include Camp Rock to our growing list of short and long-form
programming on Family.ca and to round out our multi-platform offerings."
Set at a camp for aspiring young musicians, Camp Rock stars Demi Lovato
(As the Bell Rings), platinum-selling recording artists and teen sensations
Jonas Brothers (Joe, Kevin and Nick), and Canada's own Jasmine Richards
(Naturally, Sadie). Additional Canadian cast members for this shot-in-Ontario
production include Aaryn Doyle (Little Mosque on the Prairie), Daniel Fathers
(The Border, The Tracey Fragments), Roshon Fegen (Monk), and Jordan Francis
Camp Rock is the story of a talented-yet-unsure singer Mitchie Torres
(Lovato) whose dream of attending Camp Rock - a camp known for launching the
careers of many musicians - comes true when her mom accepts a job in the camp
kitchen. Shane Gray (Joe Jonas), lead singer of popular music group Connect 3,
is forced back to Camp Rock by his band mates Nate (Nick Jonas) and Jason
(Kevin Jonas), who insist he get his ego in check. Shane is on a mission to
rediscover his passion for music as Mitchie confronts her fears and learns to
step into the spotlight.
With nearly a million unique visitors a month, Family.ca is one of the
most popular kids' sites in Canada. Providing frequently-updated, high-quality
content, Family.ca is an online destination for kids and families. In addition
to its games pages, Family.ca features contests, full-episode streams, video
podcasts and program mini-sites, including the Gemini Award(R) winning
mini-site for the Canadian original series Life With Derek.
Family Channel is a premium, commercial-free network offering the best in
family television entertainment in 5.7 million homes across Canada. Dedicated
to celebrating family life and providing a fun experience for all, Family airs
a unique mix of series, movies and specials, with a large portion of
programming supplied by Disney. Family Channel also offers Family OnDemand in
select areas, a Subscription Video on Demand (SVOD) service that provides a
minimum of 30 hours of Family Channel and Playhouse Disney programming. Visit
us at Family.ca.
Family Channel is an Astral Television Network. Astral Media is a leading
Canadian media company, active in specialty and pay television, radio, outdoor
advertising and iMedia. Astral Media's solid and dynamic presence in the
country's major markets rests on its commitment to offer a unique combination
of high-quality, targeted media for all its audiences.
For further information:
For further information: Geneviève Parent at (416) 956-8547 or