Falls in Seniors - A Growing Concern

    Self-Help Program Aims To Keep Seniors On Their Feet

    TORONTO, March 18 /CNW/ - One in every three Canadians over 65 are just a
step away from falling, and that slip, trip or stumble often has serious and
costly consequences. Older Canadians are nine times more likely to suffer an
injury from a fall leading to hospitalization and even death. That is why the
Canadian Chiropractic Association (CCA) and its provincial member associations
are launching Best Foot Forward, a public education program aimed at
preventing falls in seniors. The program follows a Public Health Agency of
Canada report detailing the debilitating and even deadly consequences of
seniors' falls.
    "Falling among older Canadians is a serious public health concern," says
CCA President, Dr. Richard Gehrke, DC. "More than 90 per cent of all hip
fractures in seniors are caused by a fall, and one-fifth of those seniors will
die within a year of the fracture."
    "We want to keep older Canadians on their feet and enjoying their
independence as long as possible," says Dr. Gehrke. "A fall is far more likely
to mean surgery, lengthy rehabilitation and restricted activities for an older
Canadian than for a younger one. It's a domino effect that can lead to
isolation and inactivity. That's something we want to help prevent."
    "Best Foot Forward offers practical advice on many aspects of prevention
that most older Canadians can do easily," says Dr. Brian Gleberzon, DC, who
acted as a consultant on the national Report on Seniors' Falls in Canada and
who helped develop the program. "Preventing a fall can be as simple as
changing your footwear, taking off your reading glasses before walking to the
next room or removing slippery scatter mats."
    A self-assessment quiz and illustrated prevention tip sheets covering
household hazards, health risks, strength and balance, and safety-conscious
behaviour can be obtained at no charge from the CCA or downloaded from the
Association website at www.ccachiro.org. Prevention presentations to groups
can also be arranged by calling the Canadian Chiropractic Association at
416-585-7902 or 1-877-222-9303.
    "Best Foot Forward marshals the expertise of the chiropractic profession
to bring practical prevention advice to older Canadians across the country,"
says Dr. Gehrke. "Chiropractors are experts in muscle, bone and joint health,
and grassroots practitioners are in an excellent position to bring the
prevention message to their communities."
    "The message we want to get across is - don't let a fall get you down.
Slips, trips and stumbles are preventable," concludes Dr. Gleberzon.

    Live Satellite Coordinates

    B-roll will be released at 2:00 p.m. on Tuesday, March 18, 2008. The
    coordinates for the b-roll are:

    DATE OF FEED:      Tuesday, March 18, 2008
    TIME OF FEED:      2:00 - 2:30 PM EDT
    CO-ORDINATES:      Anik F2 C
                       Transponder 1B
                       Audio subcarrier 6.2 and 6.8
                       Downlink frequency 3740 vertical
    TOC:               CFA TX 1

    Note: All statistics are from the Public Health Agency of Canada Report
on Seniors' Falls in Canada.

For further information:

For further information: or to arrange an interview, please contact:
Leslie Walsh, Fleishman-Hillard Canada, (416) 645-8175,

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