ExtendMedia Outlines Pathways to Broadband Video Supremacy at CONNECTIONS: The Digital Living Conference

    Defines Key Technology, Business Model Steps for Success As Content
Players Transition to IP-delivered Digital Media Revenue Streams

    BOSTON, April 27 /CNW/ - ExtendMedia Corporation (http://www.extend.com)
will outline the pathways for media and entertainment companies to achieve
early leadership in broadband-delivered video content at next week's
CONNECTIONS: The Digital Living Conference event.

    Strategies for building a business around broadband-delivered video are
still hotly debated, and very much in flux, despite soaring consumer
consumption of Internet videos that is projected to reach 80 percent of all
Internet viewers by 2010(1). While traditional ad-supported content will
likely account for 85 percent of online video revenues this year,
download-to-own services will likely account for nearly 40 percent of total
revenues by 2010.(2) In response, content players are debuting new variants on
the classic business models, keeping one eye on their existing traditional
proprietary-network delivered assets, while keenly monitoring the pace of
evolving revenue streams.

    ExtendMedia's founder Keith Kocho will analyze recent deployments by
SHOWTIME, ClickStar, HP and its work for Wal-Mart's video download site,
Nelvana Entertainment, and other new direct-to-consumer online video
offerings. Their lessons on flexibility, control and time-to-market advantages
frame an invaluable guide to MSOs, telcos, retailers and content distributors
who are planning similar initiatives. Highlighting important choices such as
ASP hosting versus on-premises enterprise software; integration with existing
infrastructure versus stand-alone new application additions; and methods for
advertising/syndication, Kocho will specify the underpinnings of success for
transforming the global distribution of digital entertainment content to
IP-based networks.

      WHO:      Keith Kocho, founder, ExtendMedia

      WHAT:     "Next Steps for Video: The Consumer's In Charge!"

      WHEN:     Wednesday, May 2, 1:40 - 2:45 pm PDT

      WHERE:    CONNECTIONS:  The Digital Living Conference and Showcase
                Santa Clara Convention Center, Santa Clara CA -- Grand
                Ballroom C-D

    ExtendMedia provides the OpenCASE(R) software platform that is
purpose-built to satisfy the demanding needs of the media market for an
end-to-end, enterprise-class, digital content service delivery platform. Its
broadband content management capabilities allow businesses to flexibly
deliver, control and capitalize upon both on-demand or advertising-supported

    Now in its eleventh year, CONNECTIONS(TM): The Digital Living Conference
and Showcase, produced by Parks Associates in partnership with the Consumer
Electronics Association, is the largest executive conference and showcase
dedicated to advanced digital lifestyle solutions for residential and mobile

    About ExtendMedia Corporation

    Headquartered in Boston, MA, ExtendMedia provides a digital content
service delivery platform that enables content rights holders and distributors
to quickly create, manage, secure, and monetize content services across
broadband, TV and mobile devices.

    The company's flagship product offering, OpenCASE, is purpose-built to
satisfy the demanding needs of the media market for an end-to-end,
enterprise-class, digital content service delivery platform. Built on a
service-oriented architecture, OpenCASE can be rapidly deployed and integrated
with existing operational systems giving customers unrivaled flexibility and
versatility to create, control and securely deliver high-quality media
services. The product is available as an ASP or as an enterprise-licensed,
on-premise offering.

    ExtendMedia has over 15 years of experience working closely with the
world's most successful and innovative communications and media companies
including: SHOWTIME, Hewlett Packard, Cablevision, Nelvana Entertainment, Bell
Canada, Manitoba Telecom Services and ClickStar. For more information, please
visit us at http://www.extend.com.

    All trademarks, trade names, service marks, and logos referenced herein
belong to their respective registered owners.

    (1) eMarketer, Internet Video Audience report, December 18, 2006.

    (2) Parks Associates, as cited in InformationWEEK, 1/22/07, Consumers
Like Online Video, But Business Model Still Evolving," by Antone Gonsalves.

For further information:

For further information: ExtendMedia Michael Coulson, 416-535-4222 x2210
press@extend.com or MKM Corporate Communications Mary Kae Marinac,
978-685-3136 mkmarinac@comcast.net

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