ExtendMedia Expands its United Kingdom, European Operations

    Brings Its Unique Solution Set for Powering Digital Media Commerce to the
Continent's Burgeoning Online Video Scene

    BOSTON, September 6 /CNW/ - ExtendMedia Corporation
(http://www.extend.com), whose software powers digital media commerce for
leading media and entertainment players in North America, announced that it
has expanded its operations in the United Kingdom and western Europe through a
network of individual business development representatives and industry

    ExtendMedia will maintain business development representation located in
London and Milan. The expansion allows ExtendMedia to tap into the brisk
global market for online video delivery solutions that allow all members of
the digital media value chain to better monetize and control their online
video businesses.

    The company is also an IBM Business Partner and made the announcement at
today's IBC 2007 Expo in Amsterdam, where it is demonstrating its flagship
OpenCASE digital content services platform's role in the IBM Digital Consumer
solution in Booth # 2.120 - 2.121.

    IBM's Digital Consumer solution supports the end-to-end business process
for assembly, management, consumption and measurement of digital content to
consumers, whether direct or through intermediaries.

    With entertainment content increasingly distributed over IP networks,
media companies and content players across all geographies are experimenting
with new online ventures and business models, such as pay per view, download
to own, rental or ad-supported content.

    Yet distributors are straining to build out Web architectures to support
these initiatives - architectures that provide tight security and the
flexibility for varying business models - while still preserving a rich
consumer experience that well-represents their trusted brands.

    IBC attendees can explore ExtendMedia's solution to these challenges -its
OpenCASE(TM) digital content services platform. Built on a service-oriented
architecture, the product gives companies unrivaled flexibility and
versatility to create, control and securely deliver high-quality media
services. It includes modules that can be used separately or as a complete end
to end solution, including metadata management, DRM, encoding, support for
multiple commerce models, publishing, AND distribution. OpenCASE is sold both
as Software as a Service (SaaS) or as an enterprise-licensed, on-premise

    Enhancements in the new version of OpenCASE being showcased at IBC allow
easier syndication of content, so distributors can reuse electronic sell-thru
(EST) and subscription video offerings on multiple sites. The new version also
expands support for deploying applications on portable devices, and adds
compliance for COPP, an increasingly important content security protocol.

    "As media companies transform global distribution of digital
entertainment content, they require flexibility for multichannel distribution
- and the ability to link existing systems with new consumer touchpoints,"
said David Jensen, partner, Digital Media, IBM Global Business Services.
"Together with IBM's SOA architecture, OpenCASE addresses a key aspect of
digital content workflow in this fast- evolving marketplace."

    "Content companies today are implicitly global, and so it only makes
sense that the providers who serve them, like ExtendMedia, have a worldwide
footprint," said Keith Kocho, founder of ExtendMedia and noted Canadian
digital media expert. "We've received immediate warm reception from UK and
Italian content companies and service operators and we believe that
demonstrates the strong market need for content services platform solutions.
We also are already deep in discussions with a number of UK and pan-European
content players about digital content services, and look forward to sharing
news of some major engagements in the near future."

    About ExtendMedia Corporation

    Headquartered in Boston, MA, ExtendMedia provides a digital content
services platform that enables content rights holders and distributors to
quickly create, manage, secure, and monetize content services across
broadband, TV and mobile devices.

    The company's flagship product offering, OpenCASE, is purpose-built to
satisfy the demanding needs of the media market for an end-to-end,
enterprise-class, digital content service delivery platform. Built on a
service-oriented architecture, OpenCASE can be rapidly deployed and integrated
with existing operational systems giving customers unrivaled flexibility and
versatility to create, control and securely deliver high-quality media
services. The product is available as an ASP or as an enterprise-licensed,
on-premise offering.

    ExtendMedia has over 15 years of experience working closely with the
world's most successful and innovative communications and media companies
including: SHOWTIME, Hewlett Packard, Cablevision, Nelvana Entertainment, Bell
Canada, Manitoba Telecom Services and ClickStar. For more information, please
visit http://www.extend.com.

    All trademarks, trade names, service marks, and logos referenced herein
belong to their respective registered owners.

For further information:

For further information: ExtendMedia Jordy Koski, 416-535-4222 x2318
press@extend.com or For ExtendMedia MKM Corporate Communications Mary Kae
Marinac, 978-685-3136 mkmarinac@comcast.net

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