ExtendMedia and KickApps Integrate User-Generated Content and Social Networking Capabilities with Online Video Commerce

    Integrated Offering Provides a Strong Path to Monetizing User-Generated
Video for Content Rights Holders, Distributors and Affiliates

    BOSTON, June 12 /CNW/ - At Digital Hollywood Spring today, ExtendMedia
Corporation (http://www.extend.com) and KickApps Corporation
(http://www.kickapps.com) announced an integrated solution that lets digital
media content distributors add user-generated content and social networking
features to their online video businesses. The offering combines ExtendMedia's
leading digital content services platform, OpenCASE(TM), with KickApps' robust
private-label social media platform. By using this integrated offering,
digital content distributors and retailers can put the powerful viral effect
of a complete social media experience to work within their online video
storefront - while enabling the monetization of user-generated or
"prosumer"-generated content.

    With the top 5 social networking Web sites experiencing triple-digit
growth in 2006(1), online video businesses are eager to tap into methods that
convert communities' eyeballs into revenues. The joint ExtendMedia - KickApps
offering allows rights holders and distributors to launch and control
full-blown, branded community portals that include social networking
functionality, viral syndication features, and widgets within an integrated
platform and storefront for commercializing online video. By leveraging the
combined assets of each firm, the offering allows user-generated content to
live side-by-side with brand-sensitive commercial content - while both are
appropriately managed, controlled and monetized. The integrated solution is
being showcased at the ExtendMedia booth #60 at Digital Hollywood in Santa
Monica starting today through June 14.

    "User-generated content is the single most democratizing force in the
digital media landscape today - though models to monetize it have yet to be
defined," said Will Richmond, president of Broadband Directions, a market
intelligence and consulting firm specializing in broadband video. "Solutions
that address this fundamental challenge will be welcomed by players across the
digital media spectrum who want to earn a return on high-quality UGC

    As the download and streaming of online media explodes, ExtendMedia is
helping today's top content distributors to capture and optimize their share
of this marketplace. Extend's flagship technology platform, OpenCASE, provides
a complete end-to-end solution for building an ecosystem to ingest, manage,
price, bundle, advertise, syndicate and deliver digital content. OpenCASE also
provides extensive automation and workflow functionality for asset management,
an easy-to-use GUI-based storefront publishing and management application, and
comprehensive customer service utilities--all critical components of a digital
media commerce offering.

    KickApps Corporation provides an industry-leading social media platform
that allows any website to integrate a full suite of private-label social
media applications. The company offers a suite of cut-and-paste "widgets" that
allow site visitors to upload videos, photos and audio files, create their own
personal pages, invite friends, and create video blogs. KickApps also provides
its customers with a set of sophisticated media management, reporting and
administrative tools designed to protect websites from pornography,
copyrighted material and user content that may hurt their brands or offend

    "We have long believed that community is not only the 'new search' for
content, but that it has also become a fundamental mechanism for distributing
digital content -- commercial or otherwise," said Keith Kocho, founder of
ExtendMedia. "Combining our sophisticated content commerce capabilities with
the grass roots energy and momentum of a social media experience will benefit
our customers, their customers, and the digital content industry."

    "Increasingly, publishers and online distributors of digital media are
looking to pair their existing offerings with Social Media experiences that
enhance the level of engagement from their audience or customer base," said
Alex Blum, CEO of KickApps. "Our partnership with ExtendMedia tracks this
evolution perfectly and provides a natural path for the integration of
Content, Commerce and Community."

    About ExtendMedia Corporation

    Headquartered in Boston, MA, ExtendMedia provides a digital content
services platform that enables content rights holders and distributors to
quickly create, manage, secure, and monetize content services across
broadband, TV and mobile devices.

    The company's flagship product offering, OpenCASE, is purpose-built to
satisfy the demanding needs of the media market for an end-to-end,
enterprise-class, digital content service delivery platform. Built on a
service-oriented architecture, OpenCASE can be rapidly deployed and integrated
with existing operational systems giving customers unrivaled flexibility and
versatility to create, control and securely deliver high-quality media
services. The product is available as an ASP or as an enterprise-licensed,
on-premise offering.

    ExtendMedia has over 15 years of experience working closely with the
world's most successful and innovative communications and media companies
including: SHOWTIME, Hewlett Packard, Cablevision, Nelvana Entertainment, Bell
Canada, Manitoba Telecom Services and ClickStar. For more information, please
visit http://www.extend.com.

    About KickApps Corporation

    KickApps allows any website to quickly and easily add customized, robust
social media functionality. The company's platform combines the scalability
and flexibility required by major brands with the ease of implementation
necessary for smaller, independent properties. Formed in 2005 and
headquartered in New York, NY, thousands of companies rely on KickApps,
including Scripps Networks Interactive, BET, Kraft Foods, and the Arena
Football League. KickApps is backed by Spark Capital and Prism VentureWorks,
and its Board members include former Liberty Digital and E! Entertainment CEO
Jarl Mohn and former MTV and NFL President Sara Levinson. For more
information, visit www.kickapps.com.

    All trademarks, trade names, service marks, and logos referenced herein
belong to their respective registered owners.

    (1) Nielsen/NetRatings report presented at ad:tech 2006, as reported by
Online Media Daily, 11/7/06.

For further information:

For further information: ExtendMedia Jordy Koski, 416-535-4222 x2318
press@extend.com or Horn Group, Inc. for KickApps Robert Manfredo,
646-688-0585 rmanfredo@horngroup.com or MKM Corporate Communications Mary Kae
Marinac, 978-685-3136 mkmarinac@comcast.net

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