EXPEDITION IMPOSSIBLE Debut Wins the Night with 1.5 Million Viewers on CTV

- Mark Burnett series outpaces its competition to win the night -
- An encore broadcast of the premiere airs Sunday on Discovery Channel -

TORONTO, June 24, 2011 /CNW/ - Mark Burnett's new reality competition series EXPEDITION IMPOSSIBLE was Canada's most-watched program last night, with 1.5 million Canadians watching 13 teams attempt the impossible. Debuting at 9 p.m. ET, EXPEDITION IMPOSSIBLE outpaced its competition nationally and was #1 for the day in the key A18-49 demo. The premiere was also #1 in Toronto with all key adult demos.

Last night, viewers were treated to the series' first expedition as 13 incredible teams battled it out against each other, nature, and themselves in the Sahara desert in Morocco. The Twitterverse was buzzing about the premiere in the week leading up to it, logging more than one thousand unique tweets and generating upwards of three million impressions*.  With 12 teams left standing after team Latin Persuasion finished last, who will prevail next week in the toughest competition of their lives?

**Media Note** Photography for EXPEDITION IMPOSSIBLE is available online at BellPRMedia.ca

An encore broadcast of the premiere airs Sunday, June 26 at 7 p.m. ET on Discovery Channel and is also be available on demand on the CTV Video Player at CTV.ca.

In next week's all-new episode (Thursday, June 30 at 9 p.m. ET), the journey across Morocco continues as the 12 remaining teams must tame unpredictable stallions and kayak down unforgiving rivers before testing their wits at an enlightening challenge. Meanwhile, teams begin to break down as they lose their way to a hidden finish line.

Will they crumble under the pressure of having to think clearly in the wilds of the great outdoors, or will they find a way to work together to complete the expedition? After nine more legs of competition, one team will cross the finish line first to claim victory, a $150,000 cash prize and a new Ford Explorer.

To view the complete release, click here: http://bit.ly/mQ5NV4


For further information:

Shannon Hall, CTV, /A\, etalk, FT & E!, 416.384.2056 or shannon.hall@bellmedia.ca
Jim Quan, CTV, /A\, Bravo!, 416.384.5311 or jim.quan@bellmedia.ca

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