- Mark Burnett series outpaces its competition to win the night -
- An encore broadcast of the premiere airs Sunday on Discovery Channel -
TORONTO, June 24, 2011 /CNW/ - Mark Burnett's new reality competition
series EXPEDITION IMPOSSIBLE was Canada's most-watched program last night, with 1.5 million Canadians
watching 13 teams attempt the impossible. Debuting at 9 p.m. ET, EXPEDITION IMPOSSIBLE outpaced its competition nationally and was #1 for the day in the key
A18-49 demo. The premiere was also #1 in Toronto with all key adult
Last night, viewers were treated to the series' first expedition as 13
incredible teams battled it out against each other, nature, and
themselves in the Sahara desert in Morocco. The Twitterverse was
buzzing about the premiere in the week leading up to it, logging more
than one thousand unique tweets and generating upwards of three million
impressions*. With 12 teams left standing after team Latin Persuasion
finished last, who will prevail next week in the toughest competition
of their lives?
**Media Note** Photography for EXPEDITION IMPOSSIBLE is available online
An encore broadcast of the premiere airs Sunday, June 26 at 7 p.m. ET on Discovery Channel and is also be
available on demand on the CTV Video Player at CTV.ca.
In next week's all-new episode (Thursday, June 30 at 9 p.m. ET), the journey across Morocco continues as the 12 remaining teams must
tame unpredictable stallions and kayak down unforgiving rivers before
testing their wits at an enlightening challenge. Meanwhile, teams begin
to break down as they lose their way to a hidden finish line.
Will they crumble under the pressure of having to think clearly in the
wilds of the great outdoors, or will they find a way to work together
to complete the expedition? After nine more legs of competition, one
team will cross the finish line first to claim victory, a $150,000 cash
prize and a new Ford Explorer.
To view the complete release, click here: http://bit.ly/mQ5NV4
For further information:
Shannon Hall, CTV, /A\, etalk, FT & E!, 416.384.2056 or firstname.lastname@example.org
Jim Quan, CTV, /A\, Bravo!, 416.384.5311 or email@example.com