Expanding to Canadian Markets, Sales Simplicity Adds ``Goods and Services'' Tax Capabilities to its Sales and CRM Software

    Sales Simplicity, the Best-Selling U.S. Sales and CRM Software for Home
Builders, Moves into Booming Canadian Markets

    CHANDLER, ARIZ., November 19 /CNW/ - Sales Simplicity Software -- the
best-selling sales automation, contact management, and CRM tool for production
homebuilders in the U.S. -- today announced that it has just added "goods and
services tax" capabilities (GST) in order to serve its existing Canadian
client base and attract new Canadian single-family and multi-family builders.

    Though U.S. housing markets have slowed, there is growing demand for new
construction in Canada. The total value of construction investment will
surpass $200 billion in 2007 for the first time, with a good portion of that
generated by single-family and multi-family homes, two sectors where Sales
Simplicity has achieved remarkable success. In fact, in defiance of the
slowing U.S. housing market, Sales Simplicity recently reported record sales,
and surpassed the 200-corporate customer milestone. Sales Simplicity recently
added a significant number of builders, including builders in Canada such as
Hayhoe Homes (London, Ontario) and Parkview Homes (St. Thomas, Ontario), and
U.S. builders including Green Builders/Wilson Holdings (AMEX:   WIH), Brookstone
Homes, Jacobson Communities, Dogwood Homes, and Westwind Homes.

    The Canadian Goods and Services Tax (GST) is a broad-based value-added
tax levied by the federal government. But not all home sales and CRM software
is prepared to correctly process the GST, and that can have dramatic financial
implications for builders. The GST is intended to be a tax on final
consumption, with tax rebates available to consumers under certain conditions.
Sales Simplicity allows Canadian builders to set up and maintain the GST based
on current government figures, and also to set up GST-rebate-handling, if
desired. Sales Simplicity is now fully able to calculate the GST and rebates
for its Canadian homebuilders.

    Builders who use Sales Simplicity enjoy award-winning software
capabilities and the competitive advantages achieved through automating the
sales, contact management, and CRM processes. The builders using Sales
Simplicity started more than 20,000 homes in 2007, a record for the company.

    Builders who have chosen Sales Simplicity find it offers a fast,
user-friendly, web-based application that is rich with Customer Relationship
Management and eLead Management functionality, in addition to such features as
dynamic reports on total home price, deposited funds due and paid,
new-home-options transaction history, lot and mortgage selection tracking, and
demographic analysis.

    All this is controlled by an unlimited number of user-defined security
levels and powered by the only industry application that is customizable and
user-defined from top to bottom. Sales Simplicity can be delivered in English,
French or any other language, and the business nomenclature is all defined by
the user.

    Renowned for its speed, ease-of-use, affordability, and rapid ROI, Sales
Simplicity offers a full sales suite that encompasses contracting, marketing,
reporting, and automated communications.

    Sales Simplicity is pre-integrated into BuilderMT-Timberline, JD Edwards,
Corrigo, Punchlist Manager, Builderfinish, and Envision.

    "With historically strong growth and consistent demand, Canadian markets
represent a strong expansion opportunity for Sales Simplicity Software," said
Sales Simplicity's president Barry Forbes, a native Canadian who resides in
the U.S. "With our new GST capability, we are now able to service an expansive
market that is hungry for the process improvements and cost containment that
Sales Simplicity offers."

    About Sales Simplicity

    Sales Simplicity Software, Inc., based in Chandler, Arizona, is the
creator and marketer of the leading sales automation, contact management, CRM
and eLead Management tool for new single family, semi-custom and custom, condo
and multi-family builders, developers and new home realtors. Sales Simplicity
also markets SalesSimplicity MF, for the multi-family marketplace.

    Sales Simplicity automates the sales and options-selection processes and
can be accessed entirely over the Web, even with just a dial-up connection.

    Reports from Sales Simplicity Software are created and viewed through
Crystal Reports(R). Builders also enjoy the unique ability to access their own
data anytime and run it through any reporting system they utilize. Written in
Visual Basic and Visual Interdev (with a SQL database), Sales Simplicity uses
XML and web services to feed virtually any back-end production and/or
accounting system.

    To increase speed and load times, Sales Simplicity Software has
incorporated Application Streaming to ensure unparalleled speed and
performance across the Internet without ever losing data, even if the Internet
goes down. The application is available as an ASP, or builders can self-host.
For more information about Sales Simplicity, call (480) 892-2500 or visit

For further information:

For further information: For Sales Simplicity John Wagner, 919-796-9984

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