Exciting MILLIONAIRE LIFE lottery game debuts - Win $1 million a year for 25 years!

    HALIFAX, Jan. 31 /CNW/ - What if you were lucky enough to win $1 Million
on a lottery game? If you're like most winners, you would make a few
purchases, fulfill a few dreams and share some of your good fortune with your
    But, what if - after your initial excitement and fun - you received
another $1 Million payment a year later, and then another $1 Million, and so
on for a total of 25 consecutive years? This will happen to one lucky player
on Canada's newest and most unique lottery game ever, MILLIONAIRE LIFE!
    Available throughout the month of February, MILLIONAIRE LIFE will award
one player a Top Prize of $1 Million a year for 25 consecutive years. The game
will also offer four second-prizes of $1 Million and 34 prizes of $100,000.
    "MILLIONAIRE LIFE is the first national lottery game to offer a Top Prize
annuity, and it's a very attractive one," said David Barrett, Director, Brand
& Market Development for the Atlantic Lottery Corporation. "Canadian lottery
players have never had the opportunity to win $1 Million a year for 25
consecutive years.
    The unique features on MILLIONAIRE LIFE don't stop with the top prize:

    - Every Selection purchased will be unique and not available to any other
      player in Canada.
    - Winning numbers will be drawn only from numbers sold, guaranteeing a
      winning ticket for every prize drawn.
    - $1.4 Million in Early Bird prizes will be available to players who
      purchase tickets in the game's first two weeks (February 1st to 14th).
    - Subsidiary prizes will be available for matching the first six or last
      two digits of the Top Prize winning number drawn.
    - Players will be able to choose between three price points: one
      Selection for $5; three Selections for $10 or seven Selections for $20.

    "We believe the four-week MILLIONAIRE LIFE game will have strong appeal
to our players," added Barrett. "The game has an exciting and unique format
and offers approximately $35 Million in prizes. It will be different than any
other product we've offered before."
    MILLIONAIRE LIFE tickets go on sale Thursday, February 1 at lottery
retail and will be available until 10 p.m. (AST) on Wednesday, February 28.
The game's draw - for both the Early Bird and main prizes - will be conducted
later that evening in Montreal.

For further information:

For further information: Robert Bourgeois, Media & Public Affairs
Analyst, Atlantic Lottery Corporation, (506) 867-5825

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Atlantic Lottery Corporation Inc. (ALC)

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