Evolutra transaction update

    LONGUEUIL, QC, July 21 /CNW Telbec/ - Section Rouge Média Inc.
(TSX-V: SRO) ("Section Rouge Média") announced that on July 7, 2008, it signed
an agreement with Evolutra Corporation amending a letter of intent dated
September 14, 2007 for the acquisition by Section Rouge Média of 100% of the
issued and outstanding shares of Evolutra Corporation (the "Acquisition")
(please refer to the press release dated September 28, 2007 for more details
with respect to the Acquisition). The only issue of this agreement is to
change the closing date of the Acquisition to October 30, 2008 (the
"Extension"). This Extension was necessary to allow for additional time to
fulfill the conditions contemplated in the letter of intent dated
September 14, 2007.
    The common shares of Section Rouge Média listed on the TSX Venture
Exchange will continue to be halted until the closing of the Acquisition and
the approval of the TSX Venture Exchange.
    The Acquisition and the transactions contemplated herein are subject to
the approval of the TSX Venture Exchange and also to the approval of the
shareholders of Section Rouge Média and Evolutra Corporation.

    The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this release.
    %SEDAR: 00008697EF

For further information:

For further information: Me Jean-Pierre Rancourt, President et CEO,
Section Rouge Média inc., (450) 677-2556, sedar.com

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