Evian(R) Natural Spring Water Becomes The Official Bottled Water of Wimbledon

    The World's Leading Bottled Water Scores a Grand Slam Trio

    TORONTO, Oct. 30 /CNW/ - Evian(R) Natural Spring Water, the world's most
prestigious brand of bottled water, has announced today that it is now the
Official Bottled Water of The Championship, Wimbledon in a multi-million
dollar deal that will span the next five years. This marks a major victory for
the brand, which currently holds the title of "official bottled water" for
both the US Open and the Australian Open, two other tournaments that comprise
the Grand Slam group.
    The new partnership with the All England Club, the London venue for
Wimbledon, will run until 2012 and will see Evian provide the players,
officials and spectators with water throughout The Championships, building on
the brand's successful existing global strategy within international tennis.
    "We are very excited about our partnership with the All England Club and
that Evian will be the Official Bottled Water of The Championships, Wimbledon
for at least the next five years," says Patrick Kalotis, Marketing Director at
Danone Waters, UK. "Evian has a recognized association with summertime and
tennis, and this particular partnership, with the most iconic and premium of
all tennis tournaments, is a perfect fit for the brand."
    Jeff Caswell, Vice President of Marketing for Evian North America,
concurs, "This new partnership signifies the brand's commitment to the sport
of tennis. Since Wimbledon and Evian both signify prestige and luxury, we feel
the partnership is a perfect match. We are proud to be a part of the
time-honored tournaments at the US Open, the Australian Open and now at
Wimbledon, one of the most recognizable sporting events in the world."
    Evian Natural Spring Water has a long history with sponsoring grand slam
tennis championships. In fact, this year marked the 22nd anniversary for
Evian's partnership with the New York-based US Open. The brand hopes to bring
the same type of premium luxury it is known for at the Open to Wimbledon-goers
in the years to come. In addition to these Grand Slam tournaments, the water
also sponsors the Evian Masters, the second largest women's golf tournament in
the world, held annually in the water's hometown of Evian, France.

    About Evian

    Bottled since 1826, Evian Natural Spring Water is the world's leading
brand of bottled water. Every drop of Evian takes over 15 years to filter
through mineral rich glacial sands in the pristine French Alps. Bottled at the
source in a state of the art facility, Evian comes from the Cachat Spring
located on the Southern shore of Lake Geneva, in the town of Evian-les-Bains.
Evian provides a uniquely balanced mineral composition and subtle flavor as a
product of its unhurried journey.
    Today, Evian is a brand of Danone Group, a leader in the food industry
and number one by volume in the world for packaged water and dairy products.
Evian first entered the U.S. market in 1978, where it was served in the finest
bars and restaurants in distinctive glass bottles, and is now accepted as the
natural spring water for those, including many of Hollywood's elite, who like
to treat themselves to the very best.

For further information:

For further information: Press Contact: Tamara Kaftalovich, MAVERICK
Public Relations, Tel.: (416) 640-5525, ext. 234, tamarak@maverickpr.com

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