Evian(R) Natural Spring Water Becomes Official Sponsor of Olympus US Open Series Tennis Tournaments



    Also Announces Continued Endorsement Deal of Tennis Star James Blake

    TORONTO, April 8, 2008 /CNW/ -- Evian(R) Natural Spring Water announced
today its new title as the Official Bottled Water of the Olympus US Open
Series in a deal that will span the next five years. The luxury brand has
become the choice beverage for tennis devotees, aligned as an official sponsor
of three out of the four Grand Slam tournaments around the world including the
Australian Open, the Wimbledon Championships and now its 23rd year with the US
Open (the final tournament in the Olympus US Open Series).
    Evian has also extended its endorsement deal with tennis star James
Blake, marking its third year of supporting the athlete. Blake, recently named
one of People Magazine's Most Beautiful People, is the number 2 ranked
American tennis player in the world. His amazing story, chronicled in the New
York Times Bestseller, "Breaking Back: How I Lost Everything and Won Back My
Life," has earned the handsome star legions of fans and proves why he truly
personifies the brand.
    "Our continued investment within the tennis industry attests to Evian's
commitment to the sport and to tennis fans everywhere," says Jeff Caswell,
Vice President of Marketing for Evian North America. "We're particularly
excited about the multitude of opportunities the expanded Olympus US Open
Series sponsorship provides us to interact with our customers and further
extend the brand. Additionally, we are thrilled to continue our relationship
with James Blake who has become part of the Evian family. As they say in
tennis, these partnerships are 'game, set and match' for the Evian brand."
    "We are thrilled to extend our 22-year partnership with Evian at the US
Open and to expand it to include the Olympus US Open Series," said Pierce
O'Neil, USTA Chief Business Officer. "Evian's long-term commitment to the US
Open is a testament to the strength of the tournament as a marketing platform
and partner."
    As part of the new deal, Evian will sponsor all of the Olympus US Open
Series tournaments held in the United States. These tournaments include the
Countrywide Classic, Pilot Pen Tennis, Indianapolis Tennis Championships, Bank
of the West Classic, Legg Mason Tennis Classic, East West Bank Classic and the
Western & Southern Financial Group Masters.

    About Evian

    Bottled since 1826, Evian Natural Spring Water is the world's No.1 brand
of premium spring water. Every drop of Evian takes over 15 years to filter
through mineral rich glacial sands in the pristine French Alps. Bottled at the
source in a state of the art facility, Evian comes from the Cachat Spring
located on the Southern shore of Lake Geneva, in the town of Evian-les-Bains.
Evian provides a uniquely balanced mineral composition and subtle flavor as a
product of its unhurried journey.
    Today, Evian is a brand of Danone Group, a leader in the food industry
and number one by volume in the world for packaged water and dairy products.
Evian first entered the U.S. market in 1978, where it was served in the finest
bars and restaurants in distinctive glass bottles, and is now accepted as the
natural spring water for those, including many of Hollywood's elite, who like
to treat themselves to the very best.

    About the USTA

    The USTA is the national governing body for the sport of tennis in the
U.S. and the leader in promoting and developing the growth of tennis at every
level -- from local communities to the highest level of the professional game.
It owns and operates the US Open, the highest attended annual sporting event
in the world, and launched the Olympus US Open Series linking 10 summer
tournaments to the US Open. In addition, it owns the 94 Pro Circuit events
throughout the U.S., and selects the teams for the Davis Cup, Fed Cup, Olympic
and Paralympic Games.  A not-for-profit organization with 720,000 members, it
invests 100% of its proceeds in growing the game.  For more information on the
USTA, log on to usta.com.





For further information:

For further information: Scott Mac Donald, of MAVERICK Public Relations,
(416) 640-5525 x244, scottm@maverickpr.com, Web Site: http://www.evian.com

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