Evian Expands Body Renewal Benefits to "Second Life"

    Evian(R) Natural Spring Water Makes First Venture in the Virtual World

    TORONTO, Oct. 11 /CNW/ - Evian(R) Natural Spring Water, the world's
leading brand of bottled water, announced today that it will become a new
component of the popular Internet-based world, "Second Life." A 3-D virtual
world entirely built and owned by its residents, Second Life is inhabited
today by almost 8 million people from around the globe that will now delight
in the virtual health and beauty benefits of the world's leading brand of
bottled water.
    Within Second Life, residents will find true-to-life Evian Natural Spring
Water vending machines. As the person approaches, a pop-up message will appear
offering the opportunity to give one's skin a "second life" thanks to Evian.
If the resident accepts the proposal, he or she will be offered a bottle of
Evian Natural Spring Water and a variety of natural skins to choose from. Once
the skin is selected, a physical transformation occurs for the resident. This
virtual transformation, while not possible in real life, provides more than
just simply a cosmetic change, but indicates skin renewal; the bodily
presentation of the character then becomes more defined, having a better
texture and is lit in a more flattering manner.
    In the real world, Evian Natural Spring water's balanced mineral
composition and remarkable purity is the result of a journey of more than 15
years through the French Alps. The extremely slow filtration process is what
crafts a naturally balanced, naturally pure mineral composition which includes
calcium, magnesium and bicarbonates and provides Evian with a neutral pH of
7.2. Water is also the most important element that people fill their bodies
with. Water makes up over 60% of the human body and is essential for life.
    "Evian has always had its hand on the pulse of what's hot. With
build-it-yourself virtual worlds, fantasy lands and video games increasing in
popularity, we felt that Second Life was a fitting platform for Evian to make
its virtual debut," said Jeff Caswell, Vice President of Marketing for Evian
North America. "Everyone should be able to experience the many benefits that
Evian has to offer-whether they're in the real world or the virtual world."
    Promoting wellness and a healthy lifestyle is nothing new for Evian
Natural Spring Water. The successful tagline for the new 2007 advertising
campaign, "The most important body of water is your own.(TM) Fill with care,
(TM)" similarly emphasizes healthy lifestyle and an inner and outer balance
that resonates with consumers. Designed to harness the public's growing
appetite for healthful living, the campaign's simple, strong elements are part
of an innovative creative and media execution to communicate the Evian health
and wellness philosophy.

    About Evian

    Bottled since 1826, Evian Natural Spring Water is one of the world's
leading brands of bottled water. Every drop of Evian takes over 15 years to
filter through mineral rich glacial sands in the pristine French Alps. Bottled
at the source in a state of the art facility, Evian comes from the Cachat
Spring located on the Southern shore of Lake Geneva, in the town of
Evian-les-Bains. Evian provides a uniquely balanced mineral composition and
subtle flavour as a product of its unhurried journey.
    Today, Evian is a brand of Danone Group, a leader in the food industry
and number one by volume in the world for packaged water and dairy products.
Evian first entered the U.S. market in 1978, where it was served in the finest
bars and restaurants in distinctive glass bottles, and is now accepted as the
natural spring water for those, including many of Hollywood's elite, who like
to treat themselves to the very best.

For further information:

For further information: Press Contact: Matthew Kanas, Scott MacDonald,
MAVERICK Public Relations, Tel: (416) 640-5525, ext. 237, 244,
matthewk@maverickpr.com, scottm@maverickpr.com

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