HAMILTON, ON, May 4 /CNW/ - Wednesday, May 4 marks the launch of yet more deep content from Cartt.ca, the Canadian cable, radio, television and telecom industry's trade journal.

Cartt.ca INVESTIGATES is a new, weekly series of deep analysis into topics and challenges that matter to our industry. On every Wednesday of each month, beginning tomorrow, Cartt.ca INVESTIGATES will dive into and deconstruct a major issue facing the people who work in cable, radio, television and telecom in Canada.

The first issue? TV Advertising. Is it dead? Of course not. It's thriving! It's the lifeblood of the business! But change is afoot. Real, substantive change. The first month of Cartt.ca INVESTIGATES looks at just what and who is driving that change and why. We ask questions like: Since the technology has been available for quite a while, why is it taking so long for exciting new ad platforms like addressable and interactive ads to move into the mainstream?

Written by award-winning magazine writer Doris Montanera, Cartt.ca INVESTIGATES will be a unique, informative series to help educate, provoke and maybe even entertain the thousands of folks in the cable, radio, television and telecom business in Canada. She's already working on next month's issue.

Cartt.ca INVESTIGATES is currently available at no extra charge to our existing subscribers as it has been generously supported at launch by advertisers Broadcast Closed Captioning, Power & Tel Canada and Stingray Digital.

This new industry intelligence follows on the heels of our free monthly newsletter Cartt.ca IN-DEPTH, sponsored by Fasken Martineau (which will feature Rogers Communications executive vice-chairman Phil Lind this Friday).

Cartt.ca is a web-based news leader, publishing breaking news, in-depth feature stories, analysis and opinion geared specifically towards the people working in the cable, radio, television and telecom industries in Canada. Subscribers to Cartt.ca include Canadian cable operators, radio and television broadcasters, telephone companies, specialty and pay-TV services, satellite providers, manufacturers and distributors/dealers, government agencies, Internet service providers, ad agencies and consultants.


SOURCE Cartt.ca

For further information:

please visit www.cartt.ca or contact editor and publisher Greg O'Brien at greg.obrien@cartt.ca, 905-523-5820, or follow him on Twitter via @gregobr.

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