Etisalat and iseemedia to go live with new wireless mobile publishing service using iseepublish(TM) technology with leading newspaper publishers in the Middle East

    ABU DHABI, UAE and TORONTO, Oct. 15 /CNW/ - iseemedia Inc. (TSXV:IEE), a
leading provider of rich content adaptation and delivery solutions for
wireless, today announced the launch of a new wireless mobile publishing
service with Etisalat, the leading telecommunications provider in the Middle
East. This service will be announced at Gitex Technology Week 2008 in Dubai,
UAE (Oct. 19-23, 2008) and it is expected to be launched soon after the show.
    First disclosed in late 2007, both organizations have undertaken
technical and extensive market testing to deliver newspapers and magazines to
wireless handsets. Etisalat is working with one of UAE's largest media groups,
Abu Dhabi Media Company, which owns two popular newspapers, 3 radio stations
and 5 television channels in the UAE, and is well positioned to generate
mobile advertising revenue.
    The inaugural service will begin with its English Language publication,
soon followed by Arabic publications, and will be available for free to over
7 million wireless subscribers on the Etisalat mobile network. The service
will be based purely on generating revenue through advertising on the mobile
devices and Etisalat, iseemedia and the print publishers will share
advertising revenues to support the service.
    Essa Al Haddad, Chief Marketing Officer at Etisalat commented, "Our new
service will usher a new experience and convenience in mobile news and
information distribution to our customers. The participation of some of the
leading print publishers in the Middle East market will attract subscribers to
read their favorite newspapers and magazines anywhere, anytime, on their
    iseepublish(TM) technology from iseemedia offers rich media streaming of
digital magazines and newspapers to mobile devices so that users can view
publications that look and read as if they came from the newsstand and
interact as if they were web applications. The platform fully automates and
manages the complete mobile content publishing cycle and enables new revenue
generating opportunities by allowing publishers real-time control of ads and
other services from a Web interface.
    Anthony DeCristofaro, CEO of iseemedia said, "Our market testing has
proven successful. The interest shown by publishers and wireless service
subscribers has given us confidence to deliver the service on a pure
advertising revenue sharing model. We anticipate good subscriber interest and
even minimal penetration initially would result in a significant impact on
wireless revenues in the coming months ahead. We look forward to expanding the
service with more publishers to the platform once we go live."

    About Etisalat

    Etisalat ( is one of the largest telecommunications
companies in the world and the largest operator in the Arab world
headquartered in the UAE (as per FT500 March 31, 2008). Etisalat operates in
16 countries across Asia, the Middle East and Africa, servicing over
64 million customers out of a total population that exceeds 800 million
people. Etisalat offers a suite of services for consumers, businesses,
travelers and visitors. In addition to the vast and reliable mobile network
coverage across the UAE, Etisalat offers customers seamless connectivity
through its roaming agreements with 510 operators over the world.
    In 2007, Etisalat reported annual Net Revenues of US$5,815 million and
Net Profits of US$1,981 million. (As at July 14 2008, Etisalat reported Net
Revenues of US$3,390m and Net Profits of US$1,394m).

    About iseemedia

    iseemedia is a publicly held, wireless media solutions company with
established technology platforms. It has a strong global portfolio of issued
and pending patents in wireless interactive streaming, media server and mobile
imaging technologies.
    iseemedia is currently in the process of breaking into a number of
rapidly expanding markets. Its imaging technologies are being adopted by
digital still camera and mobile camera phone manufacturers while its streaming
technologies are beginning to be utilized by smart phone manufacturers and
wireless service providers. The company is also leveraging its technologies to
establish revenue streams from other distinct vertical markets.
    iseemedia is publicly traded on the TSX Venture Exchange (Symbol:IEE).
For more information about the company and its solutions, please visit
    (C) iseemedia Inc. 2007. All rights reserved. iseemedia and iseepublish
are either Registered Trademarks or Trademarks of iseemedia Inc. in the United
States and or Canada. All other trademarks and trade names are the property of
their respective owners.

    This news release may contain forward-looking statements, which are not
historical facts, but are based on certain assumptions and reflect the
company's current information and expectations. The forward-looking statements
are subject to a number of risks and uncertainties that could cause actual
results or events to differ materially from current expectations. The company
disclaims any intention or obligation to update or revise forward-looking
statements. Investors should not place undue reliance on forward-looking
statements as a prediction of actual events.

    The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this press release.

    %SEDAR: 00020202E

For further information:

For further information: David Berman, CFO, iseemedia, (905) 761-5293,; Mohammad Okour, Mobile: 971 50 8815000,,

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