Estevan, Saskatchewan wins Flick-Fest Music Festival

    Sir Richard Branson announces winner of FLICK OFF's national competition

    TORONTO, Nov. 12 /CNW/ - The results are in! Estevan, Saskatchewan has
won Flick-Fest, the prize in a national competition to raise awareness about
global warming. The carbon-neutral music festival will be heading to Estevan
in 2008, courtesy of FLICK OFF, a movement to fight climate change by getting
Canadians to use less energy.
    Virgin founder Sir Richard Branson announced the winner on Monday,
picking up where he left off in April when he urged everyone to take action
against the crisis of our time.
    "Humanity's window to act on climate change is narrowing," said Sir
Richard. "And it's up to each of us to find new ways of getting more people
involved in this global fight. So next spring, Estevan will hold a
carbon-neutral party to raise awareness -- spreading the word to more
Canadians. It's going to be a blast."
    Estevan, population about 10,000, won by having the highest number of
entries per capita. They faced tough competition in Duncan, BC and Wolfville,
NS, both of which gave Estevan a run for its money.
    "We love that Estevan's known as the 'energy city,'" said Dr. Rick Smith,
Executive Director of Environmental Defence. "With their major industries all
focused on power generation, they are living proof that fossil fuels and
clean, climate-saving energy can grow in the same place. We look forward to
breaking down old barriers and motivating a whole new generation of
environmentalists in the spring. Climate change isn't waiting, and neither can
    Now that the location is known, along with the ticket price-$0-music fans
in Estevan are advised to keep their eyes and ears open for the release of the
concert's headlining acts.
    "All of Estevan is invited to a party," said Sir Richard. "There'll be no
cover at the door. In fact, we're going to throw the door wide open so all of
Canada can hear. Not just great music, but real solutions that let each of us
do more to fight the crisis of our time."


    FLICK OFF ( is a movement to fight global warming by
getting people to use less energy. Its founding partners are Virgin Mobile
Canada, MuchMusic, Roots Canada, the Ontario Ministry of the Environment; and
Environmental Defence, a registered charity.

For further information:

For further information: or to arrange interviews with FLICK OFF
partners, please contact: Jennifer Foulds, Environmental Defence, (416)
323-9521 ext. 232, (647) 280-9521 (cell)

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