Esso sites throughout B.C. launch April Sunshine Campaign to support BC Children's Hospital

    VANCOUVER, April 1 /CNW/ - Starting today, Esso customers can show their
support for British Columbia's children by purchasing a BC Children's Hospital
sunshine icon at Esso locations across the province.
    Icons are available during the entire month of April for $2 each at 90
Esso-branded retail stations and On the Run stores in B.C. Esso hopes to raise
$60,000 for the 22nd annual BC Children's Hospital Miracle Weekend through its
Sunshine Campaign.
    "We are proud to support BC Children's Hospital," said Joe Calderone,
retail sales manager for Imperial Oil. "It provides vital health services to
the children of British Columbia and the Yukon."
    Esso retailers in B.C., with support from Imperial Oil's Esso Community
Fund, are also donating $35,000 to sponsor the 24th annual 2009 HSBC Childrun,
another Miracle Weekend fundraising event.
    The run, in support of childhood cancer research and programs at BC
Children's Hospital, is scheduled for June 7, 2009. Esso is the Corporate Team
Sponsor. More than 5,500 people are expected to take part by running or
walking a route of one- or five-kilometres. Since 1985, the run has raised
more $2.5 million for oncology research and services.
    Miracle Weekend is an annual celebration of the year's fundraising
successes and the contributions made by hundreds of thousands of people to BC
Children's Hospital. Donors, volunteers, medical staff and the children they
support are featured during a two-day television broadcast airing June 6 and 7
on Global BC.
    The weekend broadcast concludes with an announcement of total funds
raised, money that will be used to support research into childhood diseases,
the purchase of life-saving equipment, educational programs for families and
caregivers, and community health programs throughout the province.
    "Our priority is ensuring British Columbia's children have access to the
specialized medical care they deserve whenever they need it," said Sue
Carruthers, president and CEO of BC Children's Hospital Foundation. "Esso
retailers and their customers clearly share our belief that healthy kids make
healthy communities - their support for BC Children's Hospital and sponsorship
of our activities helps kids from all over the province."

    About Imperial Oil

    With goals of being an active member of the community and building a
lifelong learning system in Canada that ranks among the best in the world,
Imperial Oil Limited has been contributing to communities across Canada for
more than 127 years. Imperial contributed more than $12 million to enhance the
well-being of communities across Canada in 2008; building on a tradition of
corporate giving that began with the company's inception in 1880.

    About BC Children's Hospital

    As the province's only acute-care, pediatric hospital, BC Children's
Hospital is the child health specialty centre for British Columbia.
Responsible for the health and well-being of children from birth to age 16, BC
Children's Hospital sees more than 170,000 patient visits a year, with 67 per
cent coming from outside the city of Vancouver. This year alone, Children's
Hospital will treat more than 800 cancer patients, perform 150 open-heart
surgeries, and will treat more than 38,000 patients in its 24-hour Emergency
Room. For more information visit

For further information:

For further information: Jon Harding, Public Affairs, Imperial Oil,
(403) 237-2710; Stephen Forgacs, Director of Communication, BC Children's
Hospital Foundation, (604) 875-2338 or 1-888-663-3033

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