eServGlobal Launch of Revolutionary Social Networking Software

    PARIS, Feb. 10 /CNW/ - eServGlobal Limited (LSE: ESG & ASX: ESV), a
worldwide supplier of independent and flexible telecommunications Value Added
Services for Messaging and Charging solutions, today announces the launch of
its revolutionary Social Relationship Manager (SRM) software that joins mobile
telephone networks with popular internet social networking sites.
    The new SRM software allows telco operators to launch a new kind of value
added mobile service, one which provides incentives to their subscribers, who
in return choose to share their personal profile information. Thus, the
operator acquires a new type of business intelligence and uses its customers'
social influence to retain the most valuable subscribers. Further, the
operator enjoys reduced churn and has the opportunity to acquire its
subscribers' friends through the application of suitable referral rewards -
all managed inside the application. The service is compatible with most of the
popular social networking sites.
    Since the advent of 3G, the operator community has struggled to find the
"killer application" for always-on devices. However, with more than 650
million subscribers to the top 10 social networking sites, end-users can now
enjoy the benefit of mobile data services, by constantly checking or updating
lightweight content, which perfectly suits both the mobile device and access
    Operators have recognised this trend and have reacted by offering cheap
data bundles or customised handsets for social networking but, until now, have
found no way to move up the value chain, by either offering dedicated content
or compelling applications around the Social Networking domain. The
eServGlobal SRM allows operators to participate in the social networking
phenomenon, while maintaining their role as the underlying platform for
    Designed to be effective in markets approaching all-you-can-eat
subscriptions or ultra-low cost per minute, this new service will help
operators keep ARPU high by stimulating the user base to communicate
frequently inside the operator domain.
    Ian Buddery, Executive Chairman of eServGlobal, said: "The coming year is
sure to be challenging for operators. They will have to balance the need to
stimulate existing subscribers and increase market share, while at the same
time reduce the "cost to serve" of Value Added Services. By offering the SRM
as an adjunct module to an existing system, eServGlobal is able to provide a
compelling business case for telecom operators who wish to attract new
subscribers and increase revenue."
    eServGlobal has worldwide patents pending for the SRM application, the
business intelligence algorithms and the unique deployment options which are
    eServGlobal will demonstrate the Social Relationship Manager at a launch
attended by telecom operators from across the globe at the GSMA Mobile World
Congress in Barcelona from 16 to 19 February. Visit Stand 8A69 in Hall 8.

    About eServGlobal

    eServGlobal (AIM: ESG & ASX: ESV) develops and implements solutions for
mobile payment, convergent charging and rating, network services and messaging
products, for telecom service providers, across all legacy and next generation
telecom networks.
    eServGlobal provides comprehensive services ensuring the success of
projects with worldwide implementation, integration and support services. Its
innovative solutions help service providers to grow new revenues, reduce churn
and lower their costs.
    Over 80 of the world's leading service providers, with over 400 million
mobile subscribers in more than 50 countries, are taking advantage of
eServGlobal's end-to-end solutions and expertise to quickly deliver
revenue-generating services. With 16 offices around the world and staff from
30 different countries, it provides flexible solutions with ongoing product
development, based on a deep understanding of its customers' challenges.
    eServGlobal is listed on the Australian Stock Exchange (ASX: ESV) and the
London Stock Exchange AIM market (LSE: ESG). In the year to 30 June 2008,
eServGlobal reported revenue of AU$177.9 million, representing organic growth
of 15.9% over FY07. Net profit after tax of AU$10.4 million was achieved, up
91.5% from the previous year. A dividend of 3 cents per share was paid for the
full year ended 30 June, 2008, an increase of 50% over the previous year's
dividend payment. More information can be found at:

For further information:

For further information: Ian Buddery, Executive Chairman, eServGlobal
Limited; Numis Securities Limited, Brent Nabbs (NOMAD), David Poutney
(Broking), Tel: +44(0)20-7260-1000; ICIS (financial PR), Christian
Taylor-Wilkinson, Bob Huxford, Tel: +44(0)20-7651-8688; eServGlobal Limited,
Sally Bennett, Communications Manager,, T:

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