Equitable Group to report second quarter 2008 results on Thursday, July 31 at 10 am Eastern

    TSX Symbol: ETC

    TORONTO, July 15 /CNW/ - Equitable Group Inc. will announce its results
for the three and six months ended June 30, 2008 on Thursday, July 31, 2008
before the market opens.
    Following release, the Company will host a conference call and webcast at
10:00 am Eastern on July 31.
    To participate by phone, call 416-644-3415 five minutes prior. For a
listen-only webcast, log on to www.equitablegroupinc.com.
    The conference will be archived on the Company's website for three
months. Alternatively, an archive of the call will be available at
416-640-1917 (passcode 21272670 followed by the number sign) until Thursday,
August 7, 2008 at midnight.

    About Equitable Group Inc.

    Equitable Group Inc. is a leading niche mortgage lender. Its primary
business is first mortgage financing, which it offers through The Equitable
Trust Company, its wholly-owned subsidiary. Founded in 1970, Equitable Trust
is a federally regulated trust company. It serves single family, small and
large commercial borrowers and their mortgage advisors, as well as the
investing public as a provider of Guaranteed Investment Certificates.
Equitable's non-branch business model, valued relationships with third-party
mortgage professionals and deposit-taking agents, and disciplined lending
practices have allowed the Company to grow profitably and efficiently for many
years. The common shares of Equitable Group Inc. are listed on the Toronto
Stock Exchange under the trading symbol of "ETC". For more information, visit

    %SEDAR: 00020356E

For further information:

For further information: John Ayanoglou, (416) 513-3535

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