Equifax launches solution to help lenders find the diamonds in the rough

    TORONTO, Feb. 8 /CNW/ - Equifax recently launched Equifax Emergent Score,
which, using its enhanced risk evaluation capabilities, is designed to help
lenders make better credit decisions on near-prime consumers without increased
exposure to risk.
    Consumers falling below certain risk scores are near-prime and have
traditionally been ignored by major lenders. But within the near-prime
population, there are consumers that are likely to evolve into responsible,
loyal customers - the diamonds in the rough. Successfully finding these
potentially profitable prospects can be a challenge, that's where Equifax
Emergent Score can help. It is a targeted risk model that is designed to
specifically address the differences in the near-prime market in order to
provide the best possible risk assessment.
    Equifax Emergent Score predicts the likelihood of a near-prime consumer
becoming severely delinquent over the next twelve months (including
charge-offs, collections, repossessions, foreclosures, bankruptcies, etc.).
This enhanced risk model, which returns a three-digit score, allows quick and
effective assessment of higher- and lower-risk consumers from within the
near-prime pool.

    Potential Benefits:
    Reduces Risk

    -   Improves portfolio quality by pricing new customers based on their
        likelihood of future risk.
    -   Controls risk within existing portfolios by re-evaluating a
        customer's external credit situation.
    -   Stems losses by quickly and consistently identifying candidates for
        collections based on their risk of default.

    Improves Profitability

    -   Maximizes return on campaigns by providing the appropriate offer to
        consumers who pose a higher risk based on their credit worthiness.
    -   Gains more value from current customers by offering more timely
        authorizations for credit limit increases and over-limit spending.
    -   Increases cost-effectiveness of collections efforts by focusing on
        higher-risk accounts that are less likely to self-cure.

    Grows Business

    -   Enables concentrated penetration into new markets by accounting for
        the credit risk associated with expansion.
    -   Boosts approval rates without increasing exposure to risk by taking
        advantage of enhanced risk evaluation and increased coverage.
    -   Expands customer relationships by cross-selling, up-selling, or
        renewing account holders as their credit scores improve.

    About Equifax:

    Equifax empowers businesses and consumers with information they can
trust. A global leader in information solutions, we leverage one of the
largest sources of consumer and commercial data, along with advanced analytics
and proprietary technology, to create customized insights that enrich both the
performance of businesses and the lives of consumers.
    Customers have trusted Equifax for over 100 years to deliver innovative
solutions with the highest integrity and reliability. Businesses - large and
small - rely on us for consumer and business credit intelligence, portfolio
management, fraud detection, decisioning technology, marketing tools, and much
more. We empower individual consumers to manage their personal credit
information, protect their identity, and maximize their financial well-being.
    Headquartered in Atlanta, Georgia, Equifax Inc. employs approximately
7,000 people in 14 countries through North America, Latin America, and Europe.
Equifax is a member of Standard & Poor's (S&P) 500 Index. Our common stock is
traded on the New York Stock Exchange under the symbol EFX.

For further information:

For further information: Michael Lofquist, Marketing & Communications
Manager, at (416) 227-5290 or visit our website at www.equifax.ca

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