MONTREAL, Nov. 7, 2011 /CNW Telbec/ - With the holiday season right
around the corner, IGA is launching two new exclusive gourmet products born of partnerships
with local businesses: Le Lapin de Stanstead™ and Gibiers Canabec's Royal Quail.
Le Lapin de Stanstead™: Your Gourmet Holiday Dish
Dazzle your guests with a unique, savoury and typically Quebecer holiday
feast by adding Le Lapin de Stanstead™ to your menu. This low-calorie, tender, delicate and highly nutritious
white meat will be sure to please the most discerning palate.
Initially offered only in specific restaurants, Le Lapin de Stanstead™, which is very easy to prepare, is now a household name among Quebecers.
Indeed, they will have the opportunity to complement their next holiday
feast with a variety of cuts available in the butcher's section of
their nearest IGA grocer.
"We are thrilled to add Le Lapin de Stanstead™, a fine Québec product, to our network of supermarkets, says Suzanne
Gagnon, Director of Commercial Program Development at Sobeys Québec. It couldn't arrive at a better time, with the holiday season stirring
up the need to savour a good meal among friends and family, and
discover new culinary delights. With the wide selection of cuts
offered, Québec consumers will have everything they need to create
simple, yet delicious meals, especially since Le Lapin de Stanstead™is just as easy to prepare as any poultry dish."
For Ghyslain Boisclair, Québec's biggest rabbit producer, Le Lapin de Stanstead™ is more than a dish to be savoured on special occasions. Indeed, he
speaks of it with great pride: "While Quebecers are still unfamiliar
with rabbit, they will undoubtedly appreciate its delicate taste and
great versatility in the kitchen. We hope to encourage consumers to
discover this lean, highly nutritious meat, now available in all IGA
supermarkets. The arrival of the holiday season is a great time for
them to add it to their menus, if only to turn some heads!"
Le Lapin de Stanstead™ stands out through its unique production methods and nutritional
properties. It is fed exclusively with alfalfa-based meal free of any
preventive medication and growth hormones. The producer's mission to
offer meat that is "not only savoury and delicious, but also healthy,
completely organic and very nutritious" is clearly accomplished.
Royal Quail: For More Intimate Evenings
This year, IGA is offering a new exclusive product that will liven up
your more intimate holiday dishes. Born of a partnership with
Québec-based company Gibiers Canabec, IGA introduces Royal Quail. Available in two exquisite flavours, namely cranberry and celeriac
stuffing, and spinach and smoked gouda stuffing, it will please the
most discerning connoisseurs seeking to prepare an original dish. Its
handy format of two quails per pack is a perfect fit for cooking dinner
for two: you'll be able to share a delicious meal with a loved one
without any leftovers!
Renowned for its culinary versatility, as well as its delicate and
savoury meat, Royal Quail also stands out through its low-calorie, nutritive value and high iron
For the joy of eating well
Available in stores as of November 10, the holiday edition of Inspirés magazine is a great help in preparing a varied gourmet holiday menu, as
it contains delicious recipes and handy tips. If you're looking for a
quick reference guide at home, visit www.iga.net, or the Vive la bouffe Facebook page, at www.facebook.com/vivelabouffe.
For more information on:
IGA, Canada's largest group of independent grocers, launched its Québec
operations in 1953. IGA grocers constantly seek new ways to better
serve their customers.
For further information:
For more information, a fact sheet on Le Lapin de Stanstead™or Gibiers Canabec's Royal Quail, or high-resolution product photos, please contact:
Mélissa Lapierre-Grano / Valérie Ladouceur
Massy-Forget Public Relations
514 842-2455, ext. 31 / 15
firstname.lastname@example.org / email@example.com