Environmentally conscious Automobile Sales Consultants

    MONTREAL, March 18 /CNW Telbec/ - The Montréal Automobile Dealers
Corporation (MADC) is proud to announce a new partnership with Natural
Resources Canada (NRCan) designed to help raise awareness and better inform
current and future generations of Automobile Sales Consultants about the
different ways they can actively help consumers to choose the most fuel
efficient vehicle that meets their needs while reducing their fuel consumption
and subsequently, helping them to protect the environment.
    As such, NRCan has developed a new information kit which focuses on
vehicle fuel efficiency and environmental impact reduction. The kit will be
made available to students who frequent each educational institution offering
an automobile sales training program, in collaboration with the MADC.
    This training program on vehicle fuel efficiency and environmental impact
reduction will take place at the following institutions:

    - Collège Marie-Victorin: A fifteen-week training program in car
      salesmanship, leading to an AEC (attestation d'études collégiales).
    - The Ecole des métiers de l'informatique, du commerce et de
      l'administration (EMICA) de Montréal: A new training program entitled
      "DEP en vente-conseil", with a specialization in automobile sales.
    - The MADC: An intensive training program in car salesmanship, consisting
      of a four-day in-class intensive course, followed by 16 extra hours of
      personal training over the Internet.

    All students will be required to complete a brief evaluation survey on the
    Moreover, from March to June 2008, employees of various dealerships who
are scheduled to take part in a variety of training seminars offered by the
MADC will also be receiving this extra training. All of these people will
therefore have a unique opportunity to broaden their horizons and learn a
little more about vehicle fuel efficiency and environmental impact reduction.

       Our objective: To be better equipped to satisfy the ever-growing
                   environmental concerns of our clientele.

For further information:

For further information: Véronique Lalonde, Director of Training and
consulting services in human resources, Montréal Automobile Dealers
Corporation, (514) 331-6571, extension 322, v.lalonde@ccam.qc.ca; Source:
Karine Gélinas, Project Manager/Communications,  Montréal Automobile Dealers
Corporation, (514) 331-6571, extension 324, k.gelinas@ccam.qc.ca

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Montreal Automobile Dealers Corporation

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