Environics Communications launches North American Sustainability and Clean Energy Practice

    -  Environmental/Sustainability Communications Specialist Frank Walter
           Joins Agency as Senior Vice President to Lead Practice  -

    TORONTO, Jan. 6 /CNW/ - Environics Communications, a full-service North
American public relations agency, announced today that it has launched a
Sustainability and Clean Energy practice. The new practice will be led by
Frank Walter, who has joined the agency as a senior vice president in the
Washington office.
    The agency's Sustainability & Clean Energy practice will provide public
relations counsel and services to clients who advocate behavioral changes that
help the environment, market sustainable products or services, and provide
alternative sources of clean energy for consumers and industry.
    Environics launches its new practice with clients including CSA
International, the Electric Drive Transportation Association (EDTA),
Sustainable Development Technology Canada, and World Wildlife Fund (WWF).
Environics has also implemented communications programs promoting
environmental initiatives for other agency clients including General Motors'
Chevrolet Volt electric car, 3M Recycled Post-It Notes, and the organic toner
and low-energy office document equipment from Xerox.
    In addition, the agency has experience working with companies,
associations and nonprofits in such areas as recycled paper and packaging;
forestry and wildlife preservation; wind energy, electric energy conservation,
battery technology and alternative energy sources; sustainable city planning;
standards development for hydrogen fuel cells; and development and
demonstration-stage clean technology products.
    Environics also has its own agency-wide commitment to sustainability. The
agency was the first North American PR firm to achieve carbon neutrality (as
audited by Pembina Institute), and has an extensive in-house program to
reduce, reuse and recycle. The agency's sister company, Environics Research,
is on the vanguard of understanding the public's diverse habits, beliefs and
values toward the environment and how messages resonate differently across the
spectrum of consumers and businesses.
    "As other agencies retrench, we are expanding this service to support the
needs of our clients. Environmental issues, innovations and markets are
evolving quickly - even in the context of the current economic climate - as
individuals, businesses and governments make a healthy environment a top
priority," said agency President Bruce MacLellan.
    Walter has more than 25 years of communications and marketing experience
with Fortune 500 and start-up businesses, as well as nonprofits and advocacy
organizations. His experience in sustainability and clean energy includes
previous work with EDTA, Greenlight Energy (a wind energy company now owned by
BP Alternative Energy), Plug-in Partners (an environmental advocacy campaign
led by Austin Energy) and WWF.
    Prior to joining Environics, Walter ran his own PR consultancy, Impala
Communications. He also served as vice president of public relations at MCI,
where he worked for nine years, and was director of PR and marketing at
Reading Is Fundamental, the oldest and largest nonprofit children's literacy
organization in the United States.
    Walter has an MBA in Information Technology from Fordham University in
New York City and a BA degree in Journalism and Public Relations from Bowling
Green State University in Ohio. He is an adjunct professor at Georgetown
University in Washington, where he teaches classes in environmental
communications and public relations.

    About Environics Communications

    Founded in 1994 and now with over 90 staff in the United States and
Canada and annual fee income of more than $13 million, Environics
Communications Inc. (www.environicspr.com) is a full-service, management-owned
public relations agency focusing primarily on the advanced technology,
financial services, health sciences, association/non-profit, consumer, and
sustainability and clean energy sectors. Ranked No. 2 on the list of the 50
Best Workplaces in Canada for 2008, the firm has also won more than 125 awards
for client work. Environics has a strong commitment to reducing environmental
impact and in June 2008 became the first North American PR agency to be carbon
neutral. The firm's offices are located in Montréal, Toronto, Metro New York
and Washington, D.C.

For further information:

For further information: Stacey Flowers, (416) 969-2752,

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