Environics Communications Adds Multicultural Marketing Expertise

    TORONTO, Oct. 31 /CNW/ - Environics Communications Inc.
(www.environicspr.com) announced today the addition of a suite of new
marketing services to assist clients in reaching multicultural audiences.
    "The cultural complexion of Canada has changed, particularly in large
urban markets but also in medium-sized cities. Smart companies recognize that
understanding our diversity and communicating effectively pays dividends,"
said Bruce MacLellan, President, Environics Communications Inc. "The diversity
of our team combined with our access to the expertise of Environics Research
and Environics Analytics leaves us well positioned to advise clients on how,
and where, to reach Canada's new mainstream."
    Hundreds of multicultural media outlets, shows and websites now operate
in Canada, some of which reach audiences of well over 100,000 people, many of
whom rarely consume mainstream media. In addition to the rapid growth of
multicultural media outlets, traditional mainstream media outlets have added
staff and content devoted to multicultural issues and audiences to meet
growing demand from new Canadians.

    Multicultural services offered by Environics include:

    -   Diversity public relations: Environics Communications staff members
        conduct media relations, stakeholder communications and social media
        activities in over 15 languages, and have forged relationships with
        diverse media outlets across Canada.
    -   Consumer intercept and product sampling: Sister company Free For All
        Marketing Inc. is equipped to mobilize brand ambassadors and product
        sampling teams at Canada's busiest multicultural malls, neighborhoods
        and festivals.
    -   New insights in multiculturalism in Canada: In November 2007, comes
        Unlikely Utopia, a new book by Environics Research founder and
        Chairman Michael Adams, exploring multiculturalism in Canada.
    -   Social values research: Environics Research, one of Canada's leading
        marketing and social survey research consultancies, has a long
        history of groundbreaking multicultural studies and has tracked
        opinions and social values for over 30 years.
    -   Microtargeting: Environics Analytics has developed a range of tools
        and techniques to locate and describe the ethnically diverse
        populations of Canada - where they live, what they buy and what's on
        their minds. Among Environics Analytics' 66 clusters grouping
        Canadian lifestyle types are 11 ethnic clusters - such as Newcomers
        Rising, Asian Up-and-Comers, New Italy and Urban Spice - accounting
        for 13.5 per cent of Canadian households today.
    -   Influence communications training: Sister company Ignite Excellence
        provides high-impact influence communications training and
        development in a variety of languages, and has counseled clients
        around the world on understanding audiences from diverse backgrounds
        and cultures.

    "Environics Communications has demonstrated an impressive commitment to
reaching diverse audiences, and has rapidly developed considerable expertise,"
said Lori Abittan, President and CEO of Multimedia Nova Corporation, Canada's
largest diversity publisher and printer. "As an organization with a long
history of building bridges between diverse groups, we applaud Environics for
its work defining the opportunities new Canadians offer."
    Over 250,000 people immigrated to Canada in 2006, and according to the
most recent statistics available, close to 80 per cent of immigrants today
report a mother tongue other than English or French. In the city of Toronto,
almost half of the population report being born outside of Canada.

    About Environics Communications

    Founded in 1994 and now with over 80 staff in the United States and
Canada and annual fee income of more than $12 million, Environics
Communications Inc. (www.environicspr.com) is a full-service, management-owned
public relations agency. Ranked fourth on the list of Canada's 50 Best Places
to Work 2007, the firm has also won numerous awards for client work and
focuses primarily on the advanced technology, financial services, health
sciences, and consumer sectors. The firm's offices are located in Montréal,
Toronto, Greater New York and Washington, D.C.

For further information:

For further information: Adam Moffat, Environics Communications, (416)
969-2763, amoffat@environicspr.com

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Environics Communications, Inc.

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