Entrust EV SSL Provides Better ROI from Trusted Security Expert

    No need to choose between lower price or a security expert, Entrust gives
    customers both

    DALLAS, Aug. 26 /CNW/ -- For extended validation (EV) SSL, the SSL
certificates that turn the URL address bar green, there has been a debate
about price versus quality of the vendor providing the certificate. With
Entrust, Inc. (Nasdaq:   ENTU), customers enjoy a competitively priced EV SSL
certificate but from a company that specializes in security.
    "The important thing is to choose an SSL vendor with security in their
DNA," said Entrust Chairman, President and Chief Executive Officer Bill
Conner. "Security is all we do, and with cybercriminals committed to
escalating their craft, someone has to take security on as a full time job.
The key is to find an SSL provider that is a security expert but not be forced
to pay a premium."
    A recent study conducted by an SSL certification authority, also
illustrated the high return on investment (ROI) for customers who upgraded to
extended validation (EV) SSL certificates. Because of the more obvious trust
indicators for EV SSL, their research found that deploying these certificates
resulted in an 87 percent increase in registration rates, a 30 percent climb
in sales conversions and substantial growth in the overall ROI. Entrust
customers also have obtained impressive results by deploying EV SSL
certificates, yet they pay about half the price of the other vendor for the
same quality, standards-based technology.
    "One of the reasons behind the development of the EV SSL standard was to
raise the bar for security across the board and boost customer confidence in
the online channel," said Dr. Tim Moses, director of advanced security for
Entrust and the chairman of the CA/Browser Forum that developed the EV SSL
standard. "Developing this rigorous standard allowed us to offer the same
quality SSL certificate for a more affordable price."
    SSL certificates represent the first line of defense protecting customers
in an online environment, which is why more and more organizations rely on
Entrust, a trusted security leader, for their SSL needs. An SSL partner that
is easy to do business with, Entrust has best in class technical support and
takes enterprise-grade security seriously. Once the first line of defense is
addressed, organizations need a security partner that can help ensure security
of the rest of the transaction with additional layers of encryption and
authentication. SSL is just the first step to securing an online consumer
    "Doing business with consumers online is all about trust," adds Conner.
"Any additional layer of security consumers can sense will provide greater
confidence in the organization, as well as create greater loyalty with
customers that can be lost easily with a few mouse clicks."
    Entrust offers a managed service to help customers manage multiple SSL
certificates, and Entrust has secured more than 1,000 customers with its
Certificate Management Service and also is experiencing strong growth for EV
SSL and Unified Communications (UC) certificate offerings. In addition to the
growing customer base, Entrust customers renew at a rate of 98 percent. This
high rate is a testament to the superior service, competitive pricing and
overall ease of use of SSL products and services from a trusted security
    One of Entrust's experts chaired the CA/Browser Forum that developed the
rigorous validation process to issue EV SSL certificates and also was the
first certification authority (CA) to "turn the bar green" for Microsoft
Internet Explorer 7 users in 2007. Entrust also worked closely with Microsoft
to develop UC certificates and was the first CA to issue these specialized
certificates to help secure Microsoft Exchange Server 2007.
    The Entrust Certificate Management Service features a self-service tool
that helps streamline the procurement and administration of SSL certificates.
Acting as a centrally managed, self-service system, the Certificate Management
Service reduces administrative hassles and helps to reduce the risk of
inadvertent certificate expiration by allowing customers to synchronize and
control the timing of Entrust SSL certificate expiration. The Certificate
Management Service also enables administrators to "re-use" or "recycle" their
Entrust SSL certificates to maximize usage and minimize costs. For more
information, visit http://www.entrust.net.
    About Entrust
    Entrust [Nasdaq:   ENTU] secures digital identities and information for
consumers, enterprises and governments in more than 1,700 organizations
spanning 60 countries. Leveraging a layered security approach to address
growing risks, Entrust solutions help secure the most common digital identity
and information protection pain points in an organization. These include SSL,
authentication, fraud detection, shared data protection and e-mail security.
For information, call 888-690-2424, e-mail entrust@entrust.com or visit
    Entrust is a registered trademark of Entrust, Inc. in the United States
and certain other countries. In Canada, Entrust is a registered trademark of
Entrust Limited. All Entrust product names are trademarks or registered
trademarks of Entrust, Inc. or Entrust Limited. All other company and product
names are trademarks or registered trademarks of their respective owners.

For further information:

For further information: Brooke Hamilton, Media Relations, of Entrust,
Inc., +1-972-713-5915, brooke.hamilton@entrust.com Web Site:
http://www.entrust.com                 http://www.entrust.net

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