First integrated solution to feature real-time verification and
authentication of consumers without using sensitive credit-based
DALLAS and LITTLE ROCK, Ark., June 12 /CNW/ -- Entrust, Inc. (Nasdaq:
ENTU) and Acxiom(R) Corporation (Nasdaq: ACXM), leaders in the authentication
market, have signed an agreement for joint sales and marketing of an
integrated consumer verification and authentication solution.
Acxiom is now an Entrust TrustedPartner and will resell Entrust's risk-
based authentication solution that includes multifactor authentication, fraud
detection and transaction-monitoring capabilities. Acxiom also will join
Entrust's Open Fraud Intelligence Network (OFIN), which consolidates and
shares key fraud behavior patterns and data among network participants to help
fight online fraud. Entrust will integrate Acxiom's real-time consumer
verification capabilities with its portfolio and jointly sell the solution
"By offering proven solutions from both Acxiom and Entrust, we make it
possible for our customers to leverage an end-to-end identity solution that
encompasses initial identity verification, multifactor authentication and
real-time fraud monitoring," said Acxiom's Risk Organization Leader Tim
Christin. "This is a natural partnership because Acxiom and Entrust offer a
comprehensive portfolio of proven solutions for our customers."
Acxiom will resell Entrust IdentityGuard, an award-winning versatile
authentication platform that provides one of the widest ranges of multifactor
authentication capabilities on the market today. It enables organizations to
more effectively protect end-users from fraud by tailoring authentication
strength to the risk of a given transaction. The company will also resell
Entrust TransactionGuard, which is a fraud detection solution that identifies
potentially suspicious online behavior and potentially high-risk activities.
When deployed together, the products comprise Entrust's proven risk-based
Entrust will offer Acxiom's FactCheck-X Authenticate -- a real-time
consumer verification solution -- to help organizations authenticate new
customers and verify the legitimacy of their identities. It will enable
Entrust customers to provide identification confirmation to reduce fraud
losses and maintain regulatory compliance while concurrently maximizing
profitability. This customer-requested capability serves as yet another
component of Entrust's layered security model and will help complement the
Entrust IdentityGuard versatile authentication platform.
"By leveraging Acxiom's consumer verification and 'on-boarding'
capabilities, we create a comprehensive solution that enables our government
and enterprise customers to cost-effectively stop identity theft in real-
time," said Entrust Chairman, President and Chief Executive Officer Bill
Conner. "Acxiom is a trusted, respected organization and its information
capabilities will only enhance our Entrust IdentityGuard and Entrust
TransactionGuard product platforms."
Acxiom's identification platform uses demographic and geographic data in
challenge questions with nearly 900 data elements for more than 300 million
individuals. In addition, Acxiom utilizes more than 25 U.S. and international
watch lists as part of its identification services. More than 700 million
records have recently been added to Acxiom's risk-management database, which
has greatly improved the products' effectiveness.
Entrust IdentityGuard enables organizations to layer security --
according to access requirements or the risk of a given transaction -- across
diverse users and applications. The platform's authentication options include
username and password, IP-geolocation, machine/device, questions and answers,
out-of-band one-time passcode (delivered via voice, SMS or e-mail), grid cards
and a range of one-time-passcode tokens -- priced as low as $5 each. Entrust
IdentityGuard also provides multiple methods of supporting mutual
authentication, including picture and caption replay.
Entrust TransactionGuard is a zero-touch, software-based monitoring tool
that searches for fraudulent behavior and access patterns, without ever
changing the end application. It rapidly translates massive volumes of data
streams generated by transactional Web sites into intelligible information
about customer behavior. The solution examines the information and compares
it to established rules, then leverages a sophisticated analytics engine to
detect access information (geolocation data and device information),
behavioral patterns, and transaction sizes and types that do not fit typical
patterns and could signify fraud.
About Acxiom Corporation
At Acxiom, we make information intelligent for many of the world's
leading and most dynamic companies, enabling them to acquire new customers,
retain their most valuable customers, communicate with customers in the
methods and times they prefer, and make profitable marketing and business
decisions. Acxiom's unmatched customer insight is achieved by blending the
world's largest repository of consumer data, award-winning technology and
analytics, multi-channel expertise, privacy leadership, and superior knowledge
of a wide spectrum of industries. Founded in 1969, Acxiom (NASDAQ: ACXM) is
headquartered in Little Rock, Ark., with locations throughout the United
States and Europe, and in Australia and China. For more information about
Acxiom, visit www.acxiom.com.
Entrust (NASDAQ: ENTU) secures digital identities and information for
consumers, enterprises and governments in more than 1,700 organizations
spanning 60 countries. Leveraging a layered security approach to address
growing risks, Entrust solutions help secure the most common digital identity
and information protection pain points in an organization. These include SSL,
authentication, fraud detection, shared data protection and e-mail security.
For information, call 888-690-2424, e-mail firstname.lastname@example.org or visit
Entrust is a registered trademark of Entrust, Inc. in the United States
and certain other countries. In Canada, Entrust is a registered trademark of
Entrust Limited. All Entrust product names are trademarks or registered
trademarks of Entrust, Inc. or Entrust Limited. All other company and product
names are trademarks or registered trademarks of their respective owners.
For further information:
For further information: Stacey M. Jones of Acxiom Public Relations,
+1-501-252-2249, email@example.com; or Brooke Hamilton of Entrust Media
Relations, +1-972-713-5915, firstname.lastname@example.org Web Site: