Entertainment One Recasts Itself as E1 Entertainment

    New Look and Organisational Structure Reflect Company's Growing Global

    TORONTO and LONDON, Jan. 22 /CNW/ - Entertainment One Ltd. (AIM: ETO),
having successfully completed a series of strategic acquisitions which have
quickly vaulted it up the list of the world's leading entertainment companies,
today unveiled a new name, visual identity and structure designed to unite the
company's worldwide operations under one global banner.
    The company will now operate as E1 Entertainment, and has adopted a new
logo to signify its metamorphosis into a major independent entertainment
content owner and distributor with operations in Canada, the United States,
the UK, Holland, and Belgium. In addition, E1 has integrated all of its
operations into four main units: E1 Television, E1 Films, E1 Music and E1
Distribution. These businesses collectively represent E1's international
operations in film distribution, television and music production/distribution
- including its Kids Division - as well as its Licensing and Distribution
    The company also announced it will launch a new corporate website shortly
at www.e1entertainment.com.
    "This re-branding is an important milestone for our company," said Darren
Throop, E1's chief executive officer. "E1's new name, logo and corporate
structure are important elements to defining E1's evolving identity, and will
help inspire our next phase of growth."
    "Over the past two years we have successfully diversified into film and
television, while at the same time expanding our capabilities, extending our
geographic reach and creating one of the most rousing stories in the
entertainment business. Now we're focused on executing against our strategy to
dramatically expand our content ownership and extend our global distribution

    Rapid Growth
    In addition to Throop, E1's senior leadership team includes Chief
Financial Officer Giles Willits and Filmed Entertainment President Patrice
Theroux, both of whom have worked closely with Throop as he transformed the
company through a series of key acquisitions, including:

    -   Contender Entertainment Group, one of the largest distributors of
        film and television content in the UK;
    -   Seville Entertainment Inc., a leading Canadian film distribution and
        entertainment rights owner;
    -   RCV Entertainment BV, the leading independent film distributor
        operating in the Netherlands and Belgium;
    -   Barna-Alper, a leading producer of Canadian television programs and
        key supplier to Canadian broadcasters;
    -   Blueprint Entertainment, a Los Angeles-based television production
        company that has become a key supplier to US cable networks;
    -   Oasis Pictures, a Canadian television international sales and
        distribution company that has licensed product to over 500
        broadcasters in 150 countries, and
    -   Maximum Films, a Canadian and International film distribution company
        with distribution agreements with Lakeshore, IFC and Cinetic.

    The Four Pillars
    All these acquired companies have now been successfully integrated into
E1's existing operations, which are organized around the company's four
primary revenue drivers: Television, Film, Music and Distribution.

    E1 Television
    Barna-Alper, Blueprint Entertainment and Oasis International have been
    folded into E1 Television. Former Blueprint chief John Morayniss becomes
    the CEO of the newly integrated division, while Barna-Alper founder
    Laszlo Barna will take on the role of president. Oasis founder Peter
    Emerson will continue to lead E1's global television distribution as
    president, E1 Television International.

    Kids producer and distributor, Rubber Duck, headed by Laura Clunie based
    in London UK, and Blueprint Kids, headed by Frank Saperstein based in Los
    Angeles, will now be known as E1 Kids.

    E1 Films
    Canadian distributors Seville Pictures and Maximum Films have combined to
    form E1 Entertainment Canada under the continued leadership of Co-
    Presidents David Reckziegel and Bryan Gliserman. Les Films Seville, E1
    Entertainment Canada's Montreal-based subsidiary, will now be known as
    Les Films Seville, Une filiale de E1 Entertainment.

    UK distributor Contender Entertainment Group will operate as E1
    Entertainment UK under the continued leadership of Managing Director
    Richard Bridgwood, while RCV Entertainment becomes E1 Entertainment
    Benelux under the direction of long-time Co-Managing Directors Jan
    Kouwenhoven and Joke Wartenbergh.

    Meanwhile, Seville International and Maximum International have also been
    combined to form E1 Films International, led by Charlotte Mickie.

    Lastly, Koch Entertainment founder Michael Koch and long-time Koch
    executive Michael Rosenberg will continue to lead E1's U.S. film
    distribution under the banner of E1 Entertainment U.S., the name chosen
    to replace Koch Vision.

    E1 Music
    Michael Koch becomes CEO, E1 Music, with responsibility for E1 Records
    and E1 Music Publishing, which replace, respectively, Koch Records and
    Koch Music Publishing. Bob Frank remains president of both U.S. music

    Koch Canada becomes E1 Music Canada, headed by Dominique Zgarka, who is
    president of music and special products.

    E1 Distribution
    E1's Canadian wholesale unit will change its name to E1 Entertainment
    Distribution Canada under the continued leadership of Terry Stevens. The
    two other units reporting to Stevens, retail chain CD Plus and Videoglobe
    1, will continue to operate under their current names.

    And Koch Distribution becomes E1 Entertainment Distribution U.S., also
    under the leadership of Michael Koch and Michael Rosenberg.

    All subsidiary name and logo changes are expected to be implemented over
the next 60 to 90 days.

    Looking Ahead
    In the coming months, the company will continue to execute against its
core strategy while also seeking to maximize new revenue streams from high
growth areas including merchandising and licensing and digital.

    Notes to Editors:

    About E1 Entertainment
    E1 Entertainment (AIM: ETO) is a leading independent entertainment
content owner that acquires film, television and music rights and exploits
these rights in all media in more than 190 countries.
    The company currently operates in Canada, the U.S., the UK, Holland and
Belgium through its four primary businesses units: E1 Television, E1 Films, E1
Music and E1 Distribution. These businesses collectively represent E1's
extensive expertise in film distribution, television and music
production/distribution, Kids content, Licensing and Distribution.
    E1's content library includes more than 3,700 feature films, 2,700 hours
of original television programming and 15,000 music tracks.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information:

For further information: Enquiries: Edelman: Tom Sargent, (416)
979-1120; Quiller Consultants: John Eisenhammer, +44 (0) 20 7233 9444

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E1 Entertainment

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