Entertaining trend report: Pomegranate flavours hot for the holidays

    TORONTO, Nov. 19 /CNW/ - The flavour sensation of 2006 and 2007 continues
as pomegranates make spirits bright and dishes dance with its ruby red colour
and refreshing taste this holiday season.
    Truly an international fruit, the pomegranate was first discovered
growing in North Africa and the Near East. France was quick to delight in the
petite sacs of juice, which were then brought to North America by European
travellers. California is now one of the largest producers of the fruit, which
is in peak season over the holidays.

    Give the Gift of Pom

    In the last three years, more than 190 products have emerged with
pomegranate flavouring, up from a mere 31 products in 2003. For that special
culinary aficionado on your gift list, you'll find delicious
pomegranate-infused vinaigrettes and cooking oils. For those who prefer a
homespun gift, try pressing your own pomegranate or try one of several juices
on the market and create your own exquisite glazes, dips and countless holiday
    Pomegranate flavour maintains its lead position as the flavour of choice
for this season's festive favourite cocktails. Unlike the lychee whose flavour
trend lasted only as long as you could say "No thanks, one's enough", the
applauded pomegranate has proven it's more than a passing fancy and continues
to gain ground much to the delight of palates across Ontario's winter
    It was only a matter of time before a premium vodka and the pomegranate
united. A proudly Canadian product, Pearl Pomegranate Vodka, the only
pomegranate flavoured vodka at the LCBO, took home the "Best Flavoured Vodka"
at the 2007 World Beverage Competition. Distilled five times and filtered six,
Pearl Pomegranate Vodka is ultra smooth and offers tasteful ways to stay ahead
of the curve with your guests. And because simple and delicious is always in
style, try these merry martinis using the ultra premium Pearl Pomegranate
Vodka, sure to fire up the spirit of the season at your social gathering.

    Perfect Pom Cocktail Recipes


    2 oz. Pearl(R) Pomegranate Vodka
    1 oz. White Crème de Cacao
    1 oz. Fresh Cream
    1/2 oz. Grenadine

    Shake well with ice in a shaker and strain into a chilled martini glass.
    Garnish with a Maraschino cherry

    PEARL FLIRTINI - Flirt in the morning. Instead of traditional champagne
    and orange juice, try a Flirtini.

    1 1/2 oz. Pearl(R) Pomegranate Vodka
    4 oz. chilled champagne
    Splash of Grenadine

    Pour Pearl Pomegranate Vodka into flute and add champagne to fill.
    Add a splash of grenadine for colour.

    PEARL-TINI - The Original Pomegranate Martini

    2 oz. Pearl(R) Pomegranate Vodka
    1 oz. Triple Sec
    1 oz. pomegranate or cranberry juice
    Squeeze of fresh lime.

    Shake well with ice and strain into a chilled martini glass.
    Garnish with a lime twist.

    Perfect Pom Appetizer

    Sticky Red Wings

    3 pounds chicken wings
    1/2 teaspoon salad oil
    2 teaspoons minced garlic
    3 tablespoons minced fresh jalapeno chilies
    1 cup pomegranate juice
    1 cup cranberry juice
    1/3 cup sugar
    2 tablespoons cider vinegar
    3 tablespoons pomegranate seeds Salt

    Rinse wings, drain and cut apart at the joints. Place in a single layer
in 10 X 15 inch nonstick pan. Bake in a 400 degree oven until brown and crisp,
about 1 hour, turning pieces occasionally.
    In a medium nonstick frying pan over high heat, stir oil, garlic, and
chilies for 2-3 minutes. Add pomegranate juice, cranberry juice, sugar, and
vinegar. Stir until sugar dissolves, bring to boil. Boil until reduced to 2/3
cup: about 15 minutes.
    Drain and discard fat from chicken wings. Pour pomegranate sauce over
wings and turn pieces. Bake until sauce thickens and sticks to wings about 12
minutes, turning often. (source: pomegranates.org)

    Pomegranates are part of the A-list this holiday season, taking on
leading roles in appetizers, mains, desserts and cocktails. Ultra-premium
Pearl Pomegranate Vodka - a steal at $29.95 - can be found at a select group
of LCBO stores throughout Ontario and makes the perfect host gift. To check if
your local LCBO store carries Pearl Pomegranate Vodka, simply visit
www.LCBO.com and key in LCBO product number 29215. For other tasty cocktail
and food recipes visit www.pearlvodka.com.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information:

For further information: Karen Petcoff, (416) 275-6844; Natalie
Robinson, (416) 917-2653

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