Enjoy Summer's Bounty by Visiting an Ontario Farm

            Ontario Farm Fresh Marketing Association revamps site
              to help consumers find farms across the province

    AURORA, ON, June 16 /CNW/ - To help find a farm that's right for you, the
Ontario Farm Fresh Marketing Association (OFFMA) officially launched today
their revamped website, www.ontariofarmfresh.com, which features a
user-friendly farm search engine that makes finding a farm as easy as pie.
Picture yourself sitting in a sunny field, strawberry juice dripping down your
chin, or savouring the delicious aroma of a peach orchard - memories to relish
for a lifetime. This summer, plan a visit to an Ontario farm to see where your
food comes from and delight in eating sumptuous produce.
    "Ontario is home to a wide variety of agricultural producers and our
farms are an important component of our communities, our economy, and our way
of life," said Cathy Bartolic, OFFMA's Executive Director. "Whether you want
to pick fresh strawberries, juicy peaches or sweet blueberries, with over 200
Ontario farms that are open to the public, there's one that is sure to fit
your farm adventure and our site is designed to help you choose the right one
with a click of a button."
    The 'Find a Farm' feature is OFFMA's unique search engine that allows the
public to easily find the Ontario farm that they are looking for. They can
search by region, produce, pick-your-own opportunities, attractions (e.g.
mazes, rides, corporate functions, etc.) or simply browse through all the
farms in the database. The results provide detailed information about each
farm, including its location, directions, contact and hours of operation.
    "Just in time for strawberry season, visit our 'Find a Farm' section to
find a farm near you," said Amy Strom, OFFMA's President. "All the tools and
features are easy to navigate and are designed to make it simple to find local
produce and enjoy a farm fresh experience."
    Aside from the search engine, the website boasts:
    -  An overall sleek and clean design.
    -  Over 30 new, delicious recipes that feature Ontario produce.
    -  Colouring sheets for kids.
    -  An interactive 'Virtual Barn', where you can learn about the farm
       experience in a fun, online environment.
    -  A comprehensive, secure, members portion, which includes a forum,
       classified ads, newsletters, upcoming events, surveys, a membership
       list and additional member resources.

    Ontario Farm Fresh Marketing Association (OFFMA)

    OFFMA was founded in 1973 as a not-for-profit, educational, and
promotional organization. Its general membership is made up of dedicated
Ontario farmers with a keen interest in promoting the direct farm sales
industry (which includes on farm markets and pick-your-own operations) and
encouraging improvements and maintaining integrity in the industry.

For further information:

For further information: about OFFMA's website, or to arrange a visit to
one of the Ontario farms that are an OFFMA member, please contact: Kathy
Khamis, Cara Epp, Faye Clack Communications Inc., (905) 206-0577 ext. 247,
241, kkhamis@fayeclack.com, cepp@fayeclack.com

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