Energy efficiency campaign to generate up to $1.5 million in energy savings for Medicine Hat residents

    MEDICINE HAT, AB, Oct. 13 /CNW Telbec/ - An award-winning energy
efficiency campaign was launched today in Medicine Hat, part of a
province-wide campaign to deliver 500,000 free energy-efficient light bulbs to
Alberta households. Project Porchlight volunteers are heading into the
community to spread an important message: Everyone can conserve energy, save
money, and help the environment with simple, effective actions.
    "This is about more than changing light bulbs," said Stuart Hickox,
Executive Director of One Change, the organization that runs Project
Porchlight. "Everybody can change a bulb, and once people realize that simple
actions like this really do matter, they want to do more. A light goes on. So
we are asking the people of Medicine Hat to be a light in their own
communities by delivering bulbs door-to-door."
    Switching just one old-fashioned incandescent bulb to an energy-efficient
13-watt compact fluorescent light (CFL) bulb will save up to $50 in
electricity costs over five years. With 30,000 bulbs in use, the collective
savings for Medicine Hat residents will be $1.5 million over that time. CFL
bulbs are more efficient because they use 75% less electricity than
old-fashioned incandescent bulbs. If every household in Alberta replaced just
one incandescent bulb with a CFL bulb, Albertans would save enough natural gas
to heat 8,400 homes for an entire year.
    Project Porchlight is sponsored by the Government of Alberta, EnCana
Corporation and, in Medicine Hat, by the City of Medicine Hat. Its partners
include Shaw Cable, Climate Change Central, the Kiwanis Club, and the 4-H
Foundation of Alberta. Sponsors joined volunteers at a community launch
celebration today. In attendance were the Honourable Rob Renner, Minister of
the Environment and MLA for Medicine Hat; Medicine Hat Mayor Garth Vallely;
Florence Murphy, Vice-President of Public & Community Relations from EnCana
Corporation; Boyd Alcock from the Kiwanis Club; and Stuart Hickox, Executive
Director of One Change.
    The support of these sponsors and partners will enable local volunteers
to deliver 500,000 CFL bulbs to Alberta homes. This campaign joins other
province-wide initiatives that are helping Albertans become more energy
efficient. "Through our partnership with Climate Change Central we are helping
all Albertans-whether at home, at the office or on the farm -conserve energy
and save money," said Minister Renner. "Even a seemingly small action like
changing a light bulb can make a significant difference."
    EnCana Corporation is also a key contributor to this volunteer-led
initiative. "Contributing to the strength and long-term viability of the
communities where we live and work is key to EnCana's business objectives.
Project Porchlight is an innovative program and we applaud One Change for
their efforts," said Florence Murphy, EnCana's Vice President, Public and
Community Relations.
    The City of Medicine Hat stepped in with additional funding to ensure
that Project Porchlight volunteers will be able to deliver bulbs across the
whole city. "Our partnership with Project Porchlight is an excellent example
of the City's commitment to provide leadership through Hat Smart environmental
initiatives that are designed to educate and assist residents with improving
the environment and stretching their energy dollars," said Mayor Garth
    "Switching from incandescent to compact fluorescent light bulbs is
something simple that every Albertan can do," said Simon Knight, President and
CEO of Climate Change Central. "Despite its simplicity, the cumulative impact
such an action has on the environment is significant."
    Medicine Hat bulb distribution began immediately after the launch;
Project Porchlight will continue to deliver its half million bulbs to
communities across Alberta through the year. Volunteers and community groups
can visit the web site to sign up to volunteer.

    About Project Porchlight

    Project Porchlight is an award-winning not-for-profit organization. The
goal of Project Porchlight is to get every household in Canada to change one
old-fashioned, inefficient incandescent to an energy-efficient CFL bulb.

    About Project Porchlight Sponsors

    Government of Alberta

    The Department of Energy's resource portfolio includes natural gas,
conventional oil, oil sands, petrochemicals, electricity, coal and minerals,
renewable energy and energy efficiency and conservation. Alberta Energy
manages the development of provincially owned energy and mineral resources by
industry and the assessment and collection of non-renewable resource revenues
in the form of royalties, freehold mineral taxes, rentals and bonuses.
    The Department promotes development of Alberta's energy and mineral
resources, recommends and implements energy and mineral related policy, grants
rights for exploration and development to industry and establishes and
administers fiscal regimes and royalty systems.

    EnCana Corporation

    With an enterprise value of approximately US$55 billion, EnCana is a
leading North American unconventional natural gas and integrated oilsands
company. By partnering with employees, community organizations and other
businesses, EnCana contributes to the strength and sustainability of the
communities where it operates.

    City of Medicine Hat

    Located in southeastern Alberta, "Canada's Sunniest City" is a thriving
municipality of approximately 56,997 residents. The City of Medicine Hat
municipal government is a steward and a leader of responsible environmental
and sustainable energy decisions and actions.

    Climate Change Central

    Climate Change Central is a unique public-private partnership that
promotes the development of innovative responses to global climate change and
its impacts. Climate Change Central builds links and relationships between
businesses, governments and other stakeholders in Alberta interested in
pursuing greenhouse gas reduction initiatives.

For further information:

For further information: or to arrange an interview, please contact:
Manon Crôteau, Project Porchlight, (866) 585-6359 x 218,;
Suzanne Fraser, Director of communications and outreach, One Change, (613)
232-5892 x 217 or (613) 552-7277 (cel),

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