Energizer Introduces World's First Zero Mercury(TM) Hearing Aid Batteries

    Product debut comes two years ahead of industry commitment to eliminate

    TORONTO, Jan. 12 /CNW/ - Energizer Canada Inc. has announced that
beginning this month, the company is replacing its current high-performing
hearing aid batteries with equally-performing zero-mercury batteries.
Energizer is the only battery manufacturer in the world to sell a zero-mercury
hearing aid battery to consumers. This development comes more than two years
ahead of the National Electrical Manufacturers Association's (NEMA) commitment
to eliminate mercury from button cell batteries by June 30, 2011. Energizer
estimates that if all manufacturers were able to follow their lead, several
tons of mercury could be removed from hearing aid batteries each year.
    Currently, all other zinc air hearing aid batteries sold in Canada
contain mercury. Through a combination of new product designs, purer raw
materials and new manufacturing processes, Energizer's R&D scientists have
developed batteries that can now be produced without added mercury. After more
than a decade of development and extensive testing, the new zero-mercury
product will be widely available throughout Canada beginning this month.
    "We are delighted to be able once again to move the battery industry
forward with a development that will have positive implications for consumers
and the environment," said Energizer Brand Manager, Louise Della Fortuna. "And
it is especially important to continue to improve our products in ways that
help power people's life-enhancing devices, such as hearing aids."
    In 1990, Energizer was the first battery maker to remove mercury from
household batteries. With the announcement of its zero-mercury hearing aid
batteries, Energizer will once again lead the industry in mercury elimination
and responsible product development. In addition to developing a battery that
is better for the environment and its consumers, Energizer's research and
development team also has been able to enhance product consistency.
    "While the mercury in hearing aid batteries has been trace and
non-harmful within the small battery cell, consumers across the country are
looking to make positive impacts on the planet through small steps," said
Della Fortuna. "With this product development, consumers and our company are
taking small steps towards bigger positive changes."
    For additional information on hearing health and fitness tips, or to
learn more about Energizer's "KEEP GOING(R). Live Healthy" program, visit

    About Energizer:

    Energizer(R) Holdings, Inc. is a consumer goods company operating
globally in the broad categories of household and personal care products, and
offers solutions in portable power, lighting, wet shave and personal grooming.
Energizer Holdings, Inc. is the parent company of Energizer Battery and
Schick-Wilkinson Sword. Combined, Energizer and Schick(R), operate 23
manufacturing facilities in 14 countries on five continents and market and
sell products in 165 countries. The Canadian headquarters are located in
Walkerton, Ontario.

For further information:

For further information: Zoey Fiksel, APEX Public Relations, (416)
924-4442 ext. 279, zfiksel@apexpr.com

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