Energizer Celebrates the 2009 NHL(R) Entry Draft by Hosting a Photo Gallery Retrospective

    MONTREAL, June 23 /CNW/ - To celebrate the 2009 NHL Entry Draft,
Energizer, together with the NHL & NHLPA, today announced that it will be
displaying a collection of framed and autographed prints that are truly
authentic and one-of-a-kind. This original memorabilia will be made available
to Canadians attending the event, and online to those across the country,
through the official NHL Auctions(TM) website.
    This limited edition collection of former first overall draft picks has
been made available for auction, through the generous donation by Energizer
Canada - The official battery of the NHL and the NHLPA.
    A portion of the proceeds(*) from the sale of these items will benefit
Hockey Fights Cancer(TM). Bidding and payment will be managed exclusively by
NHL Auctions. Canadians will have the opportunity to bid on these items
beginning June 23 on-line through NHL Auctions website at
    Officially billed as "NHL 1st Selections of Draft: A Retrospective" this
gallery will be on display on the concourse of the Bell Centre in Montreal,
the home of the 2009 NHL Entry Draft, throughout the event on Friday, June 26
and Saturday June 27. The on-site collection will feature up to 18 original
prints, including hockey legends that were First-Overall Selections from the
past four decades.
    "Energizer recognizes the power and importance of Digital Photography and
related high-tech devices to our Lithium franchise, and felt that hosting a
photo gallery would be really strong attraction within the 2009 NHL Entry
Draft," remarked Louise Della Fortuna, Brand Manager at Energizer Canada Inc.
    "This helps complete the fan experience, and showcases the incredible
talent that has been produced by the NHL Entry Draft over the years, all for a
good cause," added Laurel Walzak NHL's Director of business development.
    "This is a very special collection of prints of some of the great NHL
players who have been drafted first overall over the years," said Kevin
Lovitt, NHLPA Director of Corporate Sponsorships. "The future looks bright
with many talented young players to be selected in this year's draft."
    (*) 2.5% of the proceeds will be withheld for administrative costs

    About Energizer(R)

    Energizer(R) is one of the world's largest manufacturers of primary
batteries, battery-powered devices and flashlights. Energizer(R), a global
leader in the dynamic business of providing portable power geared toward the
new digital age, offers a full portfolio of products including, the
Energizer(R) MAX(R) premium alkaline brand; Energizer(R) Ultimate Lithium
performance batteries and Energizer(R) Nickel Metal Hydride (NiMH)
Rechargeable batteries and chargers; and miniatures brand batteries.

    About the NHLPA

    The National Hockey League Players' Association (NHLPA), established in
1967, is a labour organization whose members are the players in the National
Hockey League (NHL). The NHLPA works on behalf of the players in varied
disciplines such as labour relations, product licensing, marketing,
international hockey and community relations, all in furtherance of its
efforts to promote its members and the game of hockey. In 1999, the NHLPA
launched the Goals & Dreams fund as a way for the players to give something
back to the game they love. The players' program has donated full sets of
hockey equipment to more than 13,000 economically disadvantaged children in 17
countries and assisted with upgrades and the building of hundreds of arenas
world-wide. To date, Goals & Dreams has donated more than $17-million to
grassroots hockey programs around the world making it the largest program of
its kind. For more information on the NHLPA, please visit nhlpa.com.

    About the NHL

    The National Hockey League(R), founded in 1917, is the second-oldest of
the four major professional team sports leagues in North America. Today, the
NHL consists of 30 Member Clubs, each reflecting the League's international
makeup, with players from more than 20 countries represented on team rosters.
According to a Simmons Market Research study, NHL fans are younger, more
educated, more affluent, and access content through digital means more than
any other sport. The NHL entertains more than 100 million fans each season
in-arena and through its partners in national television (VERSUS, NBC, TSN,
CBC, RDS, RIS, NASN, ASN and NHL Network(TM)) and radio (NHL Radio(TM), Sirius
XM Radio and XM Canada). Through the NHL Foundation, the League's charitable
arm, the NHL raises money and awareness for Hockey Fights Cancer(TM) and NHL
Youth Development, and supports the charitable efforts of NHL players. For
more information on the NHL, log on to NHL.com.

    NHL, the NHL Shield and National Hockey League are registered trademarks
and the NHL Entry Draft logo, Hockey Fights Cancer name and logo, NHL Network
and NHL Radio are trademarks of the National Hockey League. All Rights
    NHLPA is a registered trademark of the National Hockey League Players'
Association. All Rights Reserved.

For further information:

For further information: Michael DiLorenzo, National Hockey League,
(212) 789-2657, MDiLorenzo@NHL.com; Jonathan Weatherdon, National Hockey
League Players' Association, (416) 313-2316, jweatherdon@nhlpa.com; Kent
Hatton, Energizer Canada Inc., (905) 286-6102, kent.hatton@energizer.com

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