Energizer Canada Inc. announces endorsement deal with Alex Ovechkin

    MISSISSAUGA, ON, April 8 /CNW/ - Just in time for the Stanley Cup(TM)
Playoffs, today Energizer(R) Canada Inc. announced a new sponsorship
arrangement with NHL(TM) superstar Alex Ovechkin. While the full program is
gearing up for a Fall 2009 launch, it centres around Energizer's Ultimate
Lithium product(*) "The World's Longest Lasting 'AA' Battery in High-Tech
    "With our Ultimate Lithium product offering 8X the power of our premium
alkaline, it only made sense to partner with The Great No.8 as he is, in my
opinion, the world's best player," said Kent Hatton, Brand Group Director of
Energizer(R) Canada Inc. "Alex is known throughout the league to play with
incredible energy, determination and intensity, a perfect fit with the
Energizer(R) Bunny and our Keep Going(R) brand promise."
    Energizer(R) has also recently launched Advanced Lithium in 'AA' and
'AAA' formats, positioned to work best in high-tech devices such as gaming
controllers, GPS navigation systems and portable audio players.
    Energizer(R) Advanced Lithium batteries provide more power for those
must-have electronic gadgets. New Energizer(R) Advanced Lithium batteries last
up to 20 hours longer(xx) and weigh 33 percent less than standard alkaline
batteries. Ideal for photographers of all skill levels, Energizer(R) Advanced
Lithium lasts up to 4X longer(xxx) in digital cameras and performs well in
extreme temperatures, from -40 degrees to 140 degrees fahrenheit (-40 degrees
to 60 degrees celsius).
    Laurel Walzak, NHL's director of business development, commented, "We're
excited about Energizer's new activation with Alex Ovechkin; it really
highlights that the NHL and NHLPA offer sponsors a multitude of platforms -
from events to teams to players - that give consumer products great visibility
and synergize with brand attributes."
    "The NHLPA proudly supports Energizer(R) partnering with one of the most
dynamic players in the NHL to further promote their brands," said Kevin
Lovitt, NHLPA director of corporate sponsorships. "With the Stanley Cup
Playoffs quickly approaching, hockey fans will be closely following all of
their favourite hockey players, and this new agreement will enable
Energizer(R) to capitalize on Ovechkin's star status."
    Energizer(R) and the NHL(TM) are currently promoting the Advanced Lithium
Powerplay Promotion that will send two lucky contest winners to a Stanley Cup
Final game.
    Be sure to visit: www.energizer.ca/powerplay

    About Energizer(R)

    Energizer(R) is one of the world's largest manufacturers of primary
batteries, battery-powered devices and flashlights. Energizer(R), a global
leader in the dynamic business of providing portable power geared toward the
new digital age, offers a full portfolio of products including, the
Energizer(R) MAX(R) premium alkaline brand; Energizer(R) Ultimate Lithium
performance batteries and Energizer(R) Nickel Metal Hydride (NiMH)
Rechargeable batteries and chargers; and miniatures brand batteries.

    About Alex Ovechkin

    One of the game's elite players, Ovechkin became the first player in
league history to win the Hart Trophy (most valuable player), the Lester B.
Pearson Award (outstanding player as voted by his peers), the Art Ross Trophy
(most points) and the Maurice "Rocket" Richard Trophy (most goals) in a single
season (2008). Alex has been awarded the Kharlamov Trophy as the top
Russian-born player in the NHL three years in a row ... He is the first player
in 55 years to be named to the NHL First All-Star Team in each of his first
three full seasons in the league ... Has played in three NHL All-Star Games
... Holds the NHL record for most goals scored in a season by a Left Winger
with 65 in 2008. Became the 5th fastest player to score 200 goals with only
Wayne Gretzky, Mike Bossy, Brett Hull and Mario Lemieux ahead of him, and in
2008 led Russia to its first World Championship gold medal since 1993. Off the
ice, Alex dedicates time to his 'Ovi's Crazy Eights' program, helping to
enrich the lives of underprivileged youth in Washington DC. He has conducted
various camps and clinics for junior hockey in the US and in Russia and has
donated funds on behalf of the NHLPA's Goals and Dreams as a recipient of the
Lester B. Pearson award. Alex's off the ice marketing interests are
represented by HallPass Media located in Newport Beach, CA. For more
information on Alex, visit his official website at alexovechkin8.com

    About the NHLPA

    The National Hockey League Players' Association (NHLPA), established in
1967, is a labour organization whose members are the players in the National
Hockey League (NHL). The NHLPA works on behalf of the players in varied
disciplines such as labour relations, product licensing, marketing,
international hockey and community relations, all in furtherance of its
efforts to promote its members and the game of hockey. In 1999, the NHLPA
launched the Goals & Dreams fund, a $16-million hockey program which is the
largest grassroots hockey program in the world. The players' program has
donated full sets of hockey equipment to more than 9,000 economically
disadvantaged children in 17 countries and assisted with upgrades and the
building of hundreds of arenas worldwide. For more information on the NHLPA,
please visit nhlpa.com.

    About the NHL

    The National Hockey League(R), founded in 1917, is the second-oldest of
the four major professional team sports leagues in North America. Today, the
NHL consists of 30 Member Clubs, each reflecting the League's international
makeup, with players from more than 20 countries represented on team rosters.
According to a Simmons Market Research study, NHL fans are younger, more
educated, more affluent, and access content through digital means more than
any other sport. The NHL entertains more than 100 million fans each season
in-arena and through its partners in national television (VERSUS, NBC, TSN,
CBC, RDS, RIS, NASN, ASN and NHL Network) and radio (NHL Radio, Sirius XM
Radio and XM Canada). Through the NHL Foundation, the League's charitable arm,
the NHL raises money and awareness for Hockey Fights Cancer and NHL Youth
Development, and supports the charitable efforts of NHL players. For more
information on the NHL, log on to NHL.com.

    NHL, the NHL Shield and National Hockey League are registered trademarks
of the National Hockey League. All Rights Reserved.
    NHLPA is a registered trademark of the National Hockey League Players'
Association. All Rights Reserved.
    (*), (xx), (xxx) vs. Energizer(R) Max Premium Alkaline

For further information:

For further information: Michael DiLorenzo, National Hockey League,
(212) 789-2657, MDiLorenzo@NHL.com; Jonathan Weatherdon, National Hockey
League Players' Association, (416) 313-2316, jweatherdon@nhlpa.com; Kent
Hatton, Energizer Canada Inc., (905) 286-6102, kent.hatton@energizer.com;
Albert Hall, Hallpass Media (Market Agent of Alexander Ovechkin), (949)
757-4242, ahall@hallpassnetwork.com

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Energizer Canada

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