Empire Communities and Bell introduce "So You Look Like A Movie Star?" contest

    TORONTO, July 18 /CNW/ - Today, Empire Communities in partnership with
Bell kicked off the "So You Look Like A Movie Star" contest at Ultra Supper
Club, 314 Queen Street West. This unique contest will launch Empire
Communities' remarkable new Fly Condos community that will rise on Front
Street, between Blue Jays Way and Spadina, in downtown Toronto.
    The competition is an opportunity for movie star look-alikes to translate
their looks into winning the Grand Prize - $75,000 toward the purchase of a
Fly condominium suite. Empire Executive Vice President, Paul Golini Jr. says,
"This out-of-the-box marketing program was designed to speak directly to our
target market through social networking forums that resonate with them. The
concept is to create excitement about Fly Condos among our primary target
market and to create an opportunity to promote the glamour of the lifestyle at
Fly, which will be located close to the renowned theatres, clubs and
restaurants of this great city."
    In order to win, contestants have to participate in the "So You Look Like
A Movie Star" contest that will be conducted online via a dedicated website,
    To register, contestants need to upload a photo of themselves and tag it
with the name of the movie star they most resemble. Each entrant will be
provided with a link to post on their profile on social networking sites such
as Facebook that they can then use to connect with friends and the public in
order to generate votes. Visitors to the contest website will be able to vote
for each contestant, and assign a rating based on the resemblance.
    The top one hundred people with the highest score will be invited to a
Red Carpet Finalist Gala to be held on August 28, 2008 at 6:00 p.m.
    At the Gala, judges will select the top two candidates who most closely
resemble the movie star they believe they look like. Celebrity Judges include
Rick Campenelli (ET Canada), Zain Meghji (eTalk), Andria Case (CTV),
Shinan Govani (National Post) and Larysa Harapin (Citytv).
    The Grand prize winner will receive $75,000 toward the purchase of a
condominium of their choice in what is sure to become an iconic architectural
landmark in downtown Toronto, Empire's newest community, chic Fly Condos.
    In line with the Fly lifestyle, the Second Prize is a Bell Better Home
Entertainment package.
    "Empire is offering the best life has to offer with Fly Condos," said
Donald McKenzie, Bell's Vice President of Marketing for Multi-Dwelling Units &
New Construction. "In keeping with this spirit, Bell is proud to offer the
best communication services - the Bell Better Home."
    The Second Prize winner will receive one year free of Bell high speed
Internet, high definition Digital TV, home phone and long distance services.
The prize also includes a free Bell HD PVR receiver, 46-inch flat-screen TV, a
home theatre system, laptop computer and a cordless phone. The Bell Better
Home Entertainment package is valued at $6,000.
    Empire Communities is no stranger to unique marketing approaches and
successes, such as the almost overnight sell-out of its Beyond The Sea
condominium community located on the Etobicoke waterfront. Christine Brennan,
Director of Sales and Marketing, High-Rise says, "There is a lot of
competition downtown, and this program will truly distinguish Fly. At Empire,
we continue to do things that are cutting edge. Fly will be a landmark
building with approximately 400 suites, and we have designed it to embody a
great boutique feeling that speaks to the lifestyle of young urbanites and
savvy empty nesters alike."

    Established in 1993, Empire Communities is a fully integrated
builder/developer of exceptional high-rise and low-rise communities across the
GTA and southwest Ontario, and is known for its customer-centred, innovative
approach to creating unique living environments that meet the needs of today's
homebuyers. Empire's 2007 launch of Beyond The Sea was Toronto's most
successful condominium project. For more information on Empire, please visit

    For more information on the Contest Rules and Regulations, and Fly Condos
visit: www.soyoulooklikeamoviestar.com; www.flycondos.com.

For further information:

For further information: Contacts for Media: Caroline Jeba, Palmleaf
Productions, (416) 910-1667, cjeba@palmleafproductions.com; Christine Brennan,
Empire Communities, (416) 268-9189, cbrennan@empirecommunities.com

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