eMedia signs lululemon athletica

    VANCOUVER, Aug. 8 /CNW/ - eMedia Networks is pleased to announce a new
36-month contract with Vancouver-based lululemon athletica to supply their
retail stores with custom foreground music.

    About lululemon athletica

    Yoga-inspired athletic apparel company, luluemon athletica, provides
people with components to live longer, healthier and more fun lives. lululemon
believes that by producing products that keep people active and stress free,
the world will be a better place. Founded in 1998 in Vancouver, Canada, the
first lululemon athletica store was a design room surrounded by a retail
store. Feedback from local athletes, yogis and customers who live an active
and healthy lifestyle shaped the original products and continues to influence
the designs today. lululemon athletica manufactures, distributes and retails
through its own stores in Canada, the U.S., Japan and Australia, and
wholesales out to other retail locations in North America and internationally.
    lululemon athletica announced its initial public offering of 18,200,000
shares on July 27, 2007 at U.S. $18.00 per share and the stock price closed at
$37.75 on August 7, 2007 (LULU:NASDAQ). The company will use proceeds from its
portion of the sale to double North American locations to about 120 by 2009.
It plans to open between 20 and 25 stores in Canada and the U.S. this year,
and another 30 to 35 in 2008.

    About eMedia Networks

    eMedia Networks is Canada's leading supplier of licensed background (or
"in store") music played in public spaces. eMedia's client base includes many
national retail and restaurant chains including lululemon athletica, Bata
Limited, Roots Canada, Le Chateau, Body Shop and International Clothiers.
Background music consists of CD quality artist recordings that are played in
retail and restaurant establishments and other public venues to enhance and
define a client's brand image and as a sales enhancement tool. The Company has
annual recurring revenue of about 1.5 million dollars and issued shares
totaling 21,610,895.

    On behalf of the Board of Directors


    Darren Reiter


    Jasvir Athwal
    President & CFO

    The TSX Venture Exchange (or any other regulatory authority body) has not
    reviewed the foregoing and therefore does not accept responsibility for
    the adequacy or accuracy of this release.

    Disclaimer: this news release may contain certain "forward-looking"
    statements." All statements, other than statements of historical fact,
    included herein are forward-looking statements that involve various risks
    and uncertainties. There can be no assurance that such statements will
    prove to be accurate, and actual results and future events could differ
    materially from those anticipated in such statements. Important factors
    that could cause actual results to differ materially from the Company's
    expectations are disclosed in the Company's documents filed from time to
    time with the TSX Venture Exchange and the British Columbia Securities

For further information:

For further information: (604) 742-3344, reiter@emedianetworks.com

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